Points to Consider When You Buy or Sell Websites :: Sell Websites Buy Websites

Points to Consider When You Buy or Sell WebsitesReprinted with permission of VotanWeb.com Ive worked with many an(prenominal) website sellers and many more potential website buyers over the years. I strongly believe that the best way for an entrepreneur to successfully get into an online business, or expand what they already have, is to buy an existing profitable website. To help those who atomic number 18 considering buying or selling a website, I offer the following overview of what I think are the most important issues when buying or selling a website. These have been excerpted in part from my book, How to Get Top Dollar for Your Website. Lawyers Can Kill any(prenominal) Deal There certainly is an important role for a competent commercial equity attorney to advise and prepare the legal structure of a website purchase and sale transaction. The problems arise when lawyers see themselves as business negotiators whose mission is to get the best deal for their clients. They freque ntly forget that the best deal has to take away both parties, the buyer and the seller, and that compromise is usually the best solution. Lawyers generally have a very difficult time with compromise in this type of bunk because they often see their role as advising their clients on how to get the better deal. Usually, an attempt at a lopsided deal for either party forget result in no deal at all. Trust Only What You Can Verify As a matter of basic principle (and law in most States), all website brokers dealing with the public are bound to be honest and forthright in their conduct concerning the website that they represent for sale. But they alike have a fiduciary kind (position of trust) to uphold between themselves and their clients (the business seller, in most cases). They must present a business for sale in its best light without misrepresenting any significant facts but at the same time not pointing out all of the potential business pitfalls. This usually establishes an ad versarial relationship between the buyer and the broker as well as between the buyer and the seller. The best course of action for a buyer is to trust precisely what they can verify during a rigorous due diligence process and the best approach on the part of the seller/broker is full manifestation of all pertinent information. A Website Is Worth Only Whatever Someone Is Willing To Pay For It

Cell Phone Radiation :: Telephones Health Communication Essays

Cell Phone RadiationIntroduction to Cell PhonesToday, stall phones have become widely utilize among our society. However, there has been some customer concern of human safety concerning the use of kiosk phones. Cell phones are know to emit low levels of radiofrequency energy in the microwave range man in use and while in the standby mode, which leads to many ethical issues.HistoryIt is very interesting to note that a cell phone is actually a radio. However, it is an extremely sophisticated radio. Alexander Graham Bell invented the telephone in 1876. Wireless communication can be traced ass to the invention of the radio by Nikolai Tesla in the 1880s, which was presented by an Italian, Guglielmo Marconi, in 1894. By combining these two technologies people have come up with the making of the cell phone.From the Dark Ages to Modern TimesBefore cell phones were invented, people installed radio telephones in their central an hug drugna tower per city and about twenty-five carry wer e available on that tower. The central antenna needed a powerful transmitter, enough to transmit forty to fifty miles. There were not enough bring for many people to use radio telephones. However, the cellular system, which is the division of a city into small cells, has allowed millions of people to use cell phones simultaneously. In the United States, a typical analog cell phone carrier receives 832 frequencies to use across the city. The phone carrier breaks up the city into cells, which are usually about ten square miles. Each cell has a base station which has a tower and a small building that contains the radio equipment. One cell in an analog system uses one seventh of the available duplex channels. Each cell phone uses two frequencies per call, thus, making it a duplex device. A duplex device means that one frequency is for lambasting while the other frequency is for listening and both people can talk at once. As for a simplex, such as a walkie talkie, two people excrete using the same frequency and only one person can talk at a time. In addition a walkie talkie usually has one channel while a cell phone can communicate on 1664 channels or more. Furthermore, a walkie talkie can transmit about one mile using a 0.25 Watt transmitter while a cell phone operates within cells, giving cell phones a wide range.How Does It Work?All cell phones have special codes associated with them, which are used to identify the phone, the phones owner, and the service provider.

The Transformation of Jack in William Goldings Lord of the Flies Essay

The Transformation of Jack in William Goldings Lord of the Flies In the myth, Lord of the Flies, Jack is the character that experiences the most change. Jack begins the novel as a somewhat arrogant choirboy, who cries when he is not elected leader of the island. Jack is gradually transformed into a vicious killer who has no respect for human life. Through a series of stages, such as leading the choir, leading the hunting tribe, wearing the mask, cleanup position Simon, separating from the group and intentionally killing Piggy, Jack degenerates from a normal, arrogant school boy into a savage beast. At the beginning of the novel, Golding describes Jacks physical appearance as inside the floating drape he was tall, thin and bony his hair was red beneath the black cap. His face was crumpled and freckled and ugly without silliness (20). Jacks original intentions were to keep an organise group on the island. Jack agrees with Ralph when he brings the group together, saying, I agree w ith Ralph. Weve got to have rules and obey them. After all, were not savages. Were English, and the English are the best at everything. So weve got to do the right things (42). Although originally portrayed as a pretty normal boy, evidence of his hostility begins to emerge. While Piggy is talk of the town, Jack exclaims, youre talking to much. Shut up fatty (21). Jack is made the leader of the hunting tribe. He and his hunters have much trouble trying to hunt and kill a pig. Since he was raised as part of a sophisticated and wealthy family in England, he has not had any experience with hunting before. He struggles to pass a hunter. But Jack is shown to have savage urges early. The author says, he Jack tried to convey the... ...a vicious killer who has no respect for human life. workings Cited Magill, Frank N., ed. Masterplots. Vol. 2. Englewood Cliffs n.p., 1949. 3 vols. Matuz, Roger., ed. Contemporary Literary Criticism. Vol. 58. Detroit Gale, 1990. 68 vols. Michel-Michot , Paulette. The Myth of Innocence,. Matuz 175-7. Comments You have a solid discussion of Jacks transformation as well a veracious grasp of your language and grammar. Your introduction and your conclusion should be more detailed. In the introduction you should introduce the novel, itself, and introduce your topic. Why is a developing character outstanding to the development of the novel? Your conclusion should discuss how the change in Jacks character has affected the rest of the group, how it has affected the plot, and perhaps, why Jacks character degenerated instead of improving.

Jackie Robinson Essay -- essays research papers

Baseball has always been the Statess national pastime. In the early and all the way into the mid 50s, baseball was the States and America was baseball. The only thing lacking in the great game was the absence of African American players and the presence of an all white sport. America still wasnt friendly or accepted the African American race and many still held great prejudice towards them. All this would change when the general manager of the Brooklyn Dodgers, complexify Rickey decided he was going to sign a Negro player. Jackie Robinson was that player and Jackie Robinson changed the game, America, and history. By looking specifically at his childhood adversity, college life and the hardships he encountered by becoming the scratch black player in the game, it will be shown why Jackie Robinson is a great American story and hero.Jackie Robinson was born in Cairo, tabun to a family of sh becroppers and then moved to Pasadena, California. His mother Millie raised Jackie and four ot hers single-handedly in a neighborhood where they were the only blacks on the block (Duckett 19). In Pasadena is where Jackie would first realize his color would bring him much grief and heartache in the many coming years. Here, Jackie grew up poor, on a good day he would get two meals a day, but usually depended on the leftovers his mother could bring home from work. Many of the whites in the neighborhood and surrounding areas would try to profane them out, beg them to move, and threaten them if they didnt. The Robinsons stayed strong and never budged as they were determined to stay (Duckett 21). Jackie would move on to bigger and rectify things as Jackie stared in elevated school athletics and moved onto college. Pasadena Junior College was Jackies first stop as he enrolled into a very liberal school which did deal with blacks better than most. This was overshadowed by his brother being there and being known as the countrys premier amateur sprinter (Daniels 68). Here Jackie qui ckly developed into a star baseball player and athlete and quickly became known as a great athlete, but most importantly his baseball game was pickings off. Jackie also developed a great love for football here and could have been just as good, if not his first love of baseball. Jackie spent 1937 to 1939 at PJC and then moved on to his next greatest achievement, UCLA.Jackie ended many months of rumors, anticipation, ... ...resident Bill Clinton, the First Lady and Jackie Robinsons wife, Major League Baseball Commissioner develop Selig announced that number 42, the number of Jackie Robinson, would never be worn again and retired in all 30 major league baseball stadiums. In adore of the 50th year anniversary of Robinson breaking the color barrier, all teams wore commemorative patches on their uniforms to honor Robinson. The legend of Jackie Robinson will never be forgotten, as his remembering will forever be here as a reminder of his achievements. The doors he opened for so many ca n never be closed. America is about Freedom and Jackie Robinson is symbolic of freedom and life. Roy Campanella best said it about Jackie and freedom, When Jackie took the field, something within us reminded us of our birthright to be free (Chadwick 352). There are very few who have had the bear on on a game, history, and America as Robinson did. He touched more lives then anyone of his time. Many people obtain a persons life is judged on what they did for others, well Jackie Robinsons life was a success. A life is not important except the impact it has on others (Chadwick 417). Thank you Jackie, you are gone but not forgotten.

The Death Penalty: In The Name Of Justice? :: essays research papers

The state murdering people because of their crimes simply does not equate to justice. It is real easy to hear about how the g overning body is doing this wrong or that, but the death punishment is abounded with so many injustices and faults that its an embarrassment to our entire due process of law. Supporters of capital punishment shoot to religious and ethical points of view rather than facts, and when they do offer facts its always the same argument Its a deterrent. The death penalty is extreamly flawed, nearly notably it comes with a very high price tag to an already under-funded correctional institution in America no stable argument has been installed to excuse it as a deterrent and the moral decay it establishes creates among other things a feeling of revenge and spite within society.Many people for and against the death penalty are under the proposed belief that capital punishment is a deterrent for crime. No study can offer a clear explanation of this theory. just abou t a dozen states dont offer a death penalty, and a dozen more havent executed in over fifty years that have one. Are their first and second-degree murder rates head and shoulders above the other states? Of course not. Some of these states include large urban center such as Minnesotas twin cites. Detroit has a high crime rate (in actual number not on a per capita basis) in Michigan, which doesnt offer a death penalty, but Birmingham has one of the highest crime rates per capita in the nation. What has Alabamas electric chair not through in Birmingham that life in prison house has done in St. Paul? Deter crime, particularly murder. Studies have shown that, all evidence in view, long prison terms punish just as effectively as capital sentences. The flaws of capital punishment become too many shortly after they nitty-gritty one. This is because of the focus of the death penalty that being human life. Innocent people being sent to death or being released within weeks of execution are be coming frequent stories on the nightly news. The legal system is disturbingly unable to correctly administer the death penalty. Every day individuals who cant afford a lawyer have to have one appointed to them under the constitution. Almost thirty percent of Americans cant afford wellness care, how are they supposed to afford a lawyer? These lawyers, who are on average paid 5 dollars an hour, have little to no incentive to cockle all the precious materials to adequately support the accused.

The Death Penalty: In The Name Of Justice? :: essays research papers

The state murdering people because of their crimes simply does not equate to justice. It is real sluttish to hear about how the government is doing this wrong or that, but the death penalty is abounded with so many an(prenominal) injustices and faults that its an embarrassment to our entire due procedure of law. Supporters of capital punishment subscribe to religious and ethical points of view rather than facts, and when they do offer facts its always the same argument Its a deterrent. The death penalty is extreamly flawed, most notably it comes with a very high price tag to an already under-funded correctional institution in America no stable argument has been installed to warrant it as a deterrent and the moral decay it establishes creates among other things a feeling of revenge and spite within society. some(prenominal) people for and against the death penalty are under the proposed belief that capital punishment is a deterrent for crime. No study backside offer a clear expla nation of this theory. Almost a dozen states dont offer a death penalty, and a dozen more havent executed in over fifty years that have one. Are their first and second-degree murder rates head and shoulders above the other states? Of course not. somewhat of these states include large metropolis such as Minnesotas twin cites. Detroit has a high crime rate (in actual number not on a per capita basis) in Michigan, which doesnt offer a death penalty, but Birmingham has one of the highest crime rates per capita in the nation. What has Alabamas electrical chair not done in Birmingham that life in prison has done in St. Paul? Deter crime, particularly murder. Studies have shown that, all severalise in view, long prison terms punish just as effectively as capital sentences. The flaws of capital punishment become too many shortly after they total one. This is because of the focus of the death penalty that creation human life. Innocent people being sent to death or being released within w eeks of execution are becoming frequent stories on the nightly news. The legal system is disturbingly unable to correctly administer the death penalty. every day individuals who cant afford a lawyer have to have one appointed to them under the constitution. Almost thirty percent of Americans cant afford health care, how are they supposed to afford a lawyer? These lawyers, who are on average paid 5 dollars an hour, have lower-ranking to no incentive to gather all the precious materials to adequately support the accused.

Andrea Jung Case

1. Describe Andrea Jungs leadership agency. How did her upbringing limit up ones mind that style? What assumptions about world nature does she hold? Andrea Jung is the quintessential transformational leader. Jung showcases her transformational leadership style with her charisma, delegation of authority, reflection of subordinates, and her ability to constantly modify the organizational structure of Avon. Jungs charisma is seen in the strong passion she has for Avon. This passion was the whole wayly manifested when Jung turned down a CEO position at another comp all to remain the number two person at Avon.The genuine bed that Jung has for Avon and its impact on society serves as a motivational leadership excessivelyl. The influence of Jungs positive attitude toward Avon promotes an atmosphere of cooperation and teamwork. Much like feller transformational leader Howard Schultz, Jung is firm believer in delegating authority. An theoretical account of Jungs trust in delegatio n was seen in her 2001 appointment of Susan Kropf to COO. Despite Kropfs two-year-old age, 31, Jung believed she was the right woman for job. Jungs instincts proved to be correct, as Kropf saved Avon roughly $460 million.In working her way through the many levels of Avon, Jung was capable to represent the importance of gross revenue representative moral, as they were the heart of Avon. It was through this knowledge that Jung decided to increase representatives commission payouts. This action is a clear example of her consideration of subordinates and Jungs transformational leadership style. Jungs leadership at Avon has always been characterized by her persuasion in modifying the organizational structure. Never were these modifications for her personal benefit, rather the benefit of Avon as a whole.From her initial changing of the view statement in 2000, to her new business model in 2005, Jung has always put together party goals ahead of any personal interests. Andrea Jungs up bringing has had a clear influence on our transformational style of leadership. Andreas p arents instilled in her a strong work ethic at a very young age. This work ethic, combined with her Asian parents high belief in in-group collectivism, put in the stage for Andrea to take extensive pride in groups that she holds near to her, such as her family and Avon.On the contrary, Andreas upbringing was not one characterized by high individualism. A 2006 USA at once story states, (i)ntroversion might be partially explained by culture, genetics and upbringing. More men are introverts than women. Masatoshi Ono, who resigned as CEO of Bridgestone/Firestone during the tire scandal of 2000, lived in capital of Tennessee for seven years but was practically unknown even by neighbors when he returned to Japan. Avon Products CEO Andrea Jung told USA TODAY in a rare interrogate in 2000 that she is not shy, but grew up in a traditional Asian household and was, therefore, reserved. As the above st atement explains, the modest climate that Andrea was increase in was not one were she was able to showcase her assertive and confident side. In Jungs rise to CEO one of her main obstacles was revealing her pugnacious side, a side that was clearly surpressed as a youth. Andrea Jung possesses an array of assumptions on human nature. Jung is a firm believer in having a genuine tell apart for what you do in life. She assumes that not doing what you want to do is a sacrifice that imprints both men and women.Andrea also believes that innovation is the key to finding success in business, however, Jung assumes that this innovation can not be used in a means to hurt the company. Jungs strongest assumption on human nature is a persons sound principles and passion will guide them through both the good and bad times. Jungs charasmatic demeanor, combined with her modest upbringing, enable her to abide these optimistic assumptions on human nature. 2. Does Jung practice high booking concern ? Explain your answer. Andrea Jung practices a high amour style of steering.Jungs high involvement management is seen through her reliance on decision causation, information sharing, and incentive salary. The delegation of all operational decisions to Susan Kropf is an example of the belief in decision power that Jung possesses. The delegation paid off in the long run for Avon, as Kropf saved a monolithic amount in reducing the amount of suppliers. For Jung to put such responsibility in a subordinate is a testament to her high involvement approach. Avon is characterized by an open flow of information for all its employees. mention among this data is Avons spreading of facts on female complaisant and health answers. Jungs continuation of Avons traditional spreading of information pamphlets enables both her manpower and customers to share in Avons determine. The distribution of these pamphlets enables Avon to form a special bond with their customers. High involvement manager s believe in compensating their employees based upon their performance. Avons compensation is based on a piece rate system, where associates are compensated based on the amount they sell.In another manifestation of her high involvement style, Jung decided to increase representative payouts. Some areas Avon even pays commissions to existing sales members, based upon reps that they personally recruit. 3. To what degree does Andrea Jung demonstrate the attributes of wound up intelligence? The five attributes of emotional intelligence are highly visible in Andrea Jungs leadership style. Through her day to day demonstration of self-awareness, self-regulation, motivation, empathy, and social skills, Andrea Jung proves that she is a manager characterized by a high degree of emotional intelligence.Jung projects that her behaviors affect her workforces feelings and beliefs. The productivity of her employees is a form result of her optimistic demeanor. A prime example of her self-awareness is evident when Jung states, (i)f people cant tell that I love this company, then its hard for me to be a lasting leader. This quote serves a symbol of Jungs ability to understand that her attitude, alone, is a key motivational force for Avon. Emotionally intelligent leaders are able to remain tranquillize in both the good and bad times.From her time as a Bloomingdales management trainee, to her watercourse role as Avons CEO, Jung has always been able to control her emotions. The self-regulation that Jung has shown through her ups and downs has encouraged her associates to handle their difficult situations in the same solace and open minded demeanor. Motivation is synonymous with Andrea Jung. She possesses a passion for Avon and its spate of elevating women in the community. Jung has a running record of constantly looking to improve mathematical operationes at Avon. Her delegation of authority to Susan Kropt and her proposed correctional action plan are clear illustrations o f this fervor.Through her search for feedback from associates and burning desire for constant improvement at Avon, it is clear that Jung is an emotionally intelligent leader. Jungs understands the importance of a healthy equalizer between a professional and personal life. It is this empathy that enables her to be an effective manager. Her ability to counterweight her personal and work duties sets an example for her workforce. Jung also has shown that she is not afraid to come upon decisions that directly improve her employees moral, as was the case when she raised commission payouts for her direct salesperson workforce.Jungs ability to see the big picture enables her to understand that a happy sales team will pay far great value in the long term than the short term balance sheet savings. Jung has established an array of effective working relationships with current and past colleagues. Her past relationships with Barbara Bass and James Preston laid the framework of her proficient social skills. Her belief in the importance in social relationships is depicted in her decision to keep Avons tradition of sales representative personally delivering roducts to their customers. It is through these social skills that Jung has been able to lead Avon to her desired outcomes. 4. What is Avons business model? How has the business model changed over time? Avons business model was built upon supreme sales representatives selling cosmetics in a door to door sales approach. This model lasted for over 80 years, when two key economic forces caused Avon to change. The challenger from large discount stores, as well(p) as the trend of women joining the workforce, forced Avon to change its business model.In the 1980s Avon, unsure of its direct selling method, went through a period of acquisitions where it bought some health care businesses and Tiffany & Co. , a high end jewelry retailer. In 1988 Avons new CEO, James Preston, recommitted the company towards its direct sales of personal care products. After selling off non core business departments, Preston focused on a restoration of harvest-feast at Avon. Avon was characterized in the 1990s by a vision centered on a global consciousness of women. Their recommitment to their direct sales model was seen in their global sales force of roughly 1. million independent sales representatives. The Andrea Jung era of Avon began at the start of the new millennium. Jungs model was characterized by an even deeper emphasis on women, a reduction of suppliers, and an open mind regarding innovation. Despite much success in her early years at Avon, 2005 posed as a opposite year for Jung, as Avons demand was in decline. Given the changing commercialise conditions, Jung proposed a new business model that focused on change magnitude R&D, channel support, and publicize. 5. Is Avon a learning organization? Explain your answer. Avon possesses many of the key attributes of a learning rganization. Through its constant abili ty to react to securities industry conditions, openness to innovation, and guiding ideas, Avon is a clear example of a learning organization. Learning has been a cornerstone of Avons historical success. As their market has experienced a classification of drastic changes, their ability to react to market conditions has enabled Avon to survive for over a century. A great deal of learning at Avon comes from their process of having all executives spend time as a direct sales representative. It was during this experience, that a young Andrea Jung learned the complexity of Avons marketing materials.For a company to be considered a learning organization, it has to father an environment that fosters innovation. Andrea Jung single handedly influences Avon to adopt an innovative approach to their business practices. Jung possesses an open mind regarding any innovation that Avon could line up to its advantage. It is this learning environment that has permitted Avon to experience such succe ss. The most influential factor in making Avon a learning organization is the clear guiding ideas that management communicates to all employees. From James Preston to Andrea Jung, Avon has had a history of motivating, team building vision statements.The tradition of female focused mission statements is a perfect match for Avon, as the majority of Avons workforce is female. 6. How does Jung leverage human capital for Avons combative advantage? Is this hawkish advantage sustainable given the prevailing competitive pressures and forces driving industry change? Avons direct sales distribution is an inherent human capital leveraging characteristic that gives the company a competitive advantage. Jungs increase in the amount of independent sales reps from 1. 5 million to 5 million is a clear illustration of her leverage of human capital.This sales headcount increase is but one of Jungs human capital influences. Jung also motivates her sales force through her foreign travels, showing to her associates that individually and every one of them is valued at Avon. Perhaps Jungs most valuable leveraging of human capital is her ability to cater Avons highest principles and values to her largely female workforce. Understanding that Avon is a female centered company, Jung is able to keep company moral high, as employees connect their job with Avons vision of enhancing womens value in the community.Avons competitive advantage is sustainable given the prevailing competitive pressures and industry driving forces. It is important to recognize the influence the Avon brand has on consumers in its developed markets. Despite Avons recent softened demand in these long standing markets, they will always have a loyal customer base thanks to their decades of personalized business. Avons growth potential is in the international markets. As India and China continue to alter their economy, their cosmetic and toiletries spending is set to skyrocket.Avons increased international sales hea dcount is the key in addressing their growing international opportunities. As long as Avon continues its innovative nature and stays committed to its bread and butter, direct selling with independent sales representatives, they will continue to perform well. 7. In 2005, what strategical and/or organizational problems exist for Avon Products? How are these reflected in the financial performance of the firm? Avon had two key strategic and organizational obstacles to overcome in 2005. The first issue facing Avon was the softened demand in their developed North American markets.Avons second problem was the increased competition in their growing international markets. This was an exceptionally troubling for Avon, as these markets were the key to their hereafter growth. These two problems are clearly reflected in Avons financial performance. Exhibit 1 of the case, Avons selected financial data 1995-2005, reveals these issues as they relate to headcount. Avons number of US employees dec reased 700 employees (7%) from 2003 to 2005. The decreased headcount in the US is a clear indication of demulcent demand in a developed market.The international headcount tells a different tale. Avons international headcount nearly doubled from 1995 to 2005, growing from 23,800 to 40,300. The growth in headcount is a clear manifestation of the growth of sales in the international markets, as total net income at Avon increased from $256. 5M in 1995 to $847. 6M in 2005. However, the ratio of net income to international sales headcount takes a turn for the worse between 2004 and 2005. Despite an increase of 1,500 international employees from 2004 to 2005, net income scarcely rose $1. M. This is roughly an additional $1,000 in net income per new international headcount. Compare this ratio to the 2003 to 2004 numbers, where one new international headcount yielded an additional $79,000 in net income, and you see the problems Avon has experienced. The severe decrease in additional net in come per international headcount is a direct result of Avons increased competition in their growing worldwide markets. 8. As CEO in 2005, does Andrea Jung have the leadership qualities necessary to address these challenges effectively?Avons challenges call for an innovative, charismatic leader, a manager who is not afraid to sacrifice his or her personal gains for the better of the company. Fortunately for Avon, Andrea Jung is that transformational leader that has the qualities to guide Avon through these current challenges. Avons current obstacles are present in all their global markets. The solution to these deeply systemic challenges will be addressed by Jungs strategic vision. Throughout her career, Andrea Jung has always been able prioritize long term answers over short term quick fixes.From her time at Bloomingdales, to her leadership as CEO, Jung was a proven track record focusing company resources on the appropriate issues. The high emotional intelligence of Jung will also e nable her to properly address Avons current dilemmas. She understands that in order for Avon to tackle their current difficulties, she must(prenominal) not only keep company moral high, but also maintain a calm demeanor during this difficult time. The key to Avon success is in the interactions between their direct sales team and customers.From her visits to worldwide Avon offices, Jung is able to have a constant understanding of this interaction. It is this consistent understanding of Avons sales channels that will enable her to effectively make the necessary decisions for Avon. Jungs ability to continuously reinvent her management style is perhaps her most crucial quality in terms of addressing Avons current problems. As Avons market has experienced a variety of influences throughout her tenure as CEO, Jung has needed to alter her way of thinking. Much of Avons past success is due to Jung being able to put her ego aside.This humble nature will enable Avon to successfully address their current concerns. 9. Evaluate the proposed correction action plan Jung and her leadership team have developed. What recommendations would you pop the question to them? Avons four tier proposed correction plan is made up of a renewed commitment to brand awareness, a focus on their commercial edge, an elevation of commercial effectiveness, and a transformation of their cost structure. Although I feel this is an overall effective plan, I do have some recommendations on how to make this more successful.Avons commitment to brand competitiveness is characterized by a focus on Skin Care and Color as well as a boost in advertising. Although I feel that this proposal is solid, there are two key items that Avon must focus on for this initiative to be successful. Avon must do the necessary market research to ensure that their Skin Care and Color lines are sold in the most effective channels. Their past launches of beComing and mark had issues because of the weaknesses in their selected channel of distribution. The second point Avon needs to pay close attention to is that they are getting the most out of their advertising dollars.As their North Americans are already mature, advertising efforts here will be less effective than in their more promising international markets. Avon must focus the majority of their advertising budget towards these global markets. This focus will enable them to establish a stronger brand recognition that will transfer into future sales. Avons second piece centers on them improving their merchandising and shopping appeal in their direct-selling approach. I agree that the direct-selling approach is their strongest asset, and that enriching it would create a allot of value.I do, however, recommend that Avon does not stray too far away from their traditional mode of direct-selling. Drastic changes to this will erode the traditional bond that Avon has with its customer base. I also recommend that Avon does not increase their merchandising too specifically. As was shown in their prior marketing brochure, Avon has had a history of flooding their customers with too much information. Avons plan to elevate its organizational effectiveness is characterized by an increase in training in people development.This proposal matches quite well with Jung, as she is an emotionally intelligent leader that believes in the development of her associates. My suggestion regarding this organizational elevation is that they do it in a way that does not affect the time that their sales force spends in front of customers. As personal interaction with clients is the cornerstone to Avons growth strategy, it is crucial that this time is not importantly decreased by various trainings. The plan for a radical transformation at Avon is made up of a realigned cost structure and a strategic leveraging of assets.Obviously, these are valuable initiatives to strive for. From Avons perspective, I would recommend that they develop multiple action plans based upon the financial effects of these changes. As their market is not predictable, they need to develop a worst case scenario plan, in the event their sales revenue does not meet expectations. History of wooden-headedness behavior at companies such as Sony and Snow Brand has proven that failure to plan for such problems can cause severe problems within a company. Having this plan set in place will enable them to immediately react to any adverse future performances.

Brief Analysis Report of Rio Tinto

Brief analysis penning of Rio Tinto Rio Tinto is a British multinational metals and mine corporation with headquarters in London and a management office in Melbourne, Australia. The corporation was founded in 1873 and it ranked at the number 263 in worldwide 500 of largest worldwide companies in 2008. (Wikipedia, 2012) Rio Tintos net earning has decreased in the twelvemonth 2011 mainly because of the financial crisis and global economic uncertainty (Annual report of Rio Tinto, 2011). Meanwhile, the leading claimed that they believe the long-term outlook is strong. Figure 1 Key Financial Data of Rio Tinto (from 2010 and 2011) YearItem 2010 / US$ trillion 2011 / US$ one thousand thousand Net profit onward tax 20,491 13,214 Net profit after tax 15,098 6,765 Total comprehensive income 16,492 4,365 Sales 55,171 60,537 Total assets 112,773 119,545 Current assets 21,459 21,898 Current liabilities 12,876 14,966 Cash flow from operating activities 23,530 27,388 (Annual report of Rio Ti nto, 2011) According to figure 1 the net profit coast of Rio Tinto in the yr 2010 fell from27. 4% to 11. 2% in the family 2011. (net profit margin is equal to net profit after tax divided by sales revenue) The profit rate to net worth of this company in the year is 5. %. (profit rate to net worth is net profit after tax divided by average total assets) The investors should use comprehensive income figure quite an than net profit because comprehensive income includes whole changes in equity during a period. (comprehensive income is equal to net profit plus other comprehensive income) The operating bullion flow increased by $US3,858 million from $US23,530 million in the year 2010 to $US27,388 million in the year 2011 meanwhile, the sales raised by $US5,366 million from $US55,171 millionin the year 2010 to 60,537 million US$ in the year 2011.This matter of fact indicates Rio Tinto expended $US1,580 million on operating the company. The current assets increased smoothly from $US21 ,459 million in the year 2010 to $US21,898 million in the year 2011. At the same period the current liabilities raised up dramatically from $US12,876 million in the year 2010 to $US14,966 million in the year 2011. This data shows the company did not work well in this period. (Figure 1) Rio Tinto exit cutting office jobs in Melbourne and Sydney in Australia and the board of the company bequeath cut support and service be by 10 per cent around the world (Greg, 2012).Because they said they need to build resilience and controlling costs during a difficult time, which includes product price decreases and Europes debt crisis (Greg, 2012). Gregs report (2012) also showed that the Rio Tintos first half net profit dropped dramatically to $US4. 9 billion ($A4. 69 billion) from $US7. 78 billion ($A7. 44 billion) last year. Not only Rio Tintos earnings has dropped but BHP Billitons earnings be forecast to drop at the same time the worlds biggest iron ore miner Vale also posted lower than ex pected second quarter earnings at two year lows(Greg,2012).In the group statement of financial position the goodwill of Rio Tinto has dropped almost half of that in the year 2010 which is from $US15,316 million to $US8,187 million(Annual report of Rio Tinto, 2011). This matter of fact indicates that the company Rio Tinto appears to be done not well. The inventories of this company increase by $US551 million from $US4,756 million in the year 2010 to $US5,307 million in the year 2011(Annual report of Rio Tinto, 2011). The inventories rise up means the product of Rio Tinto cannot be sold mainly because the economy is uncertain and the demand of the ore is weak.The current and non-current liabilities all raise heavily and the net assets decreases from $US64,512 million in the year 2010 to $US59,208 million in the year 2011(Annual report of Rio Tinto, 2011). The liabilities rise up means the Rio Tinto tried to lift out money to pass the difficult time which lasting time is still uncert ain. The net profit of Rio Tinto and other mining company decrease mainly because the goodness prices drop seriously. Commodity prices are formed by the interaction of global economic growth and costs of expanding supply of ommodities (Garnaut,n. d). According to Gurnauts article the contemporaneous China resources boom China have been the main reason of senior high school energy and metals prices since the year 2003. The article also claimed that Chinese growth has been the consequence of high investment rates and rapid increases in fringe population and the export share of production. The author believed that developing countries like China and India will still go for the commodity prices of ore in high level.In brief, although the financial and operating situation of the Rio Tinto is not well, the future of Rio Tinto will still be great because the demand of developing will be strong. Hence, it will be a good choice to invest Rio Tinto. Reference list Garnaut, R 2012, The cont emporary China resources boom, The Australian journal of Agricultural and Resource Economics, vol. 56, no. 2, pp. 222243 Rio Tinto Ltd, 2011, Annual Report viewed 5 August 2012 http//www. riotinto. com/annualreport2011/pdf/rio_tinto_2011_annual_report. pdf Wikipedia2012, Rio Tinto Group, viewed 26 October 2012, http//de. wikipedia. org/wiki/Rio_Tinto_Group

Differences Between Four Hispanic Groups

Despite of the essence(predicate) differences in historical experiences, Puerto Ricans, Cubans and Mexican Americans share a similar socioeconomic status. Nathan glassworker and Daniel P. Moynihan were among the first to recognize the parallel To a degree that cannot fail to startle anyone who encounters the reality for the first epoch, the overwhelming portion of both groups constitutes a submerged, exploited, and very mayhap permanent proletariat. (Marifeli, 1993) The marked debility of their position relative to the metropoliswide standard is clearly reflected in several(prenominal) indicators.Patterns of labor take up participation, un trading rates, and median family incomes indicate that the gaps amidst native minorities and whites have persisted for decades. Nevertheless, there are discernible differences between the two minority groups. Comparative Community Infrastructures Migration and Settlement Three throws affecting a migrator groups eventual prospects for social m obility in its new location are (1) time of arrival, (2) the economic conditions surrounding its initial entry, and (3) the pace of its incorporation. As noted earlier, U.S. society is much viewed as embodying a queuing system in which each of successive groups of migrants establishes a foothold and struggles for social and economic mobility until it attains its particular form of accommodation. Scholars have debated the role contend by such factors as the heathenish characteristics of the group, discrimination, political activity, and a host of other influences. But it has been generally presumed that in time the descendants of first-generation migrants will nonplus their niche within the larger society. (Chavez, 1991)Before the massive Puerto Rican migration that took place following the termination of World War II, a significant immigrants community existed, nourished by several decades of migrant labor. From a purely chronological standpoint, one reason may be that the pre-W orld War II Puerto Rican communitywith its active but still embryonal array of community institutionshad in effect been swamped by the mass migration of the late 1940s and 1950s. (Edwards, 2001) Other features of the Puerto Rican experience may also have contributed to the relatively dim development of political organizations.One important influence was the New York branch of the Commonwealth Office of the Puerto Rican government. Established in 1948 to assist arriving migrants, it was a subsidiary of the island-based government and recognize by U. S. agencies as an official entity aiding Puerto Ricans in the settlement process. The office assumed responsibility for such functions as monitoring a program of contract enkindle workers referring arrivals to employment opportunities, housing assistance, and social assistants and familiarizing Puerto Ricans with the legal and cultural realities of life on the mainland.The effects of racial discrimination on labor force segmentation- and vice versaare exemplified in the experiences of Mexican Americans and Puerto Ricans. Denied access to educational skills and union power, and often victimized by discrimination in hiring, Hispanics were effectively excluded from primary jobs during the stoppage of transition leading to segmentation in the early twentieth century. (Edwards, 2001) Their confinement to secondary jobs had as much to do with racial oppression as with the contour processes that determine how white workers are allocated crossways segments.Racial dynamics may have other consequences. The political struggle of racially oppressed groups can provide the impulsion for the creation of new jobs and may even help to transform industries, affecting the segmentation process from the demand side of the economy. The history of Mexican Americans, the second largest racial/ethnic minority, reveals another kind of interface between segmentation and racial processes. In effect, the communities of Mexican origin th at populated the U. S. Southwest from the mid-1800s done the first some decades of the 1900s constituted an internal colony. (Barrera, Mario 1999) Over time, with the penetration of U. S. capital into the region, Mexican labor was funneled into a specific range of low paying jobs. Whether as agricultural twenty-four hours laborers, mine workers, or ranch hirelings, their plight was unvarying distanced from the rapid industrialization occurring in the North and lacking some(prenominal) of the civil liberties accorded to most U. S. citizens, these workers were subject to triple wage systems, debt peonage, and extreme labor repression. (Carey McWilliams , 1998)After World War II, Chicanos were integrated into the broader U.S. class structure through the labor segmentation process, but they still retain important elements of the colonial relationship. Overwhelmingly relegated to secondary labor, they have remained residentially segregated and politically powerless in many areas. (T ienda, 2002) Unionization helped Mexican Americans in employment sectors where they had no trouble getting jobs. But they also hungered for the work reserved for whitesbecause it was better paying and not as backbreaking and it conferred more status.Mexicans could not get jobs as store clerks, for example, except in places that catered to Mexicans. Many a young Mexican would look at the crisp white uniform of a Texaco service-station attendant or the technological skills needed to drive an urban bus with a degree of longing. Obtaining such a job was a mark of mobility. Again, this longing became an integral feature within the Chicano Movement. Many of the movimiento objectives, irrespective of the separatist rhetoric and emphasis on cultural pride, stemmed from a hunger for job status.Mexicans also looked to government employment as way of getting ahead. To get un trabajo del citi (a municipal job), even in street maintenance, offered security and fringe benefits. Convincing the ci ty council to put Mexican American employees on permanent status rather than being temporary became one of the first issues of Houstons Latin American Club (LAC). In reality, the Mexicans worked full-time for the city they exclusively did not get the fringe benefits. (Garca, 1990) World War II for many Mexican Americans became a major source of upward mobility.Just in the military service alone, some rose high in the ranks as enlisted men, fewer as officers, and were given supervisory duties over other men, including whites. Employment in the more extremely technological manufacturing sector, spurred mainly by the defense industry, became the bailiwick of white workers, but Mexican Americans wanted access as well. Mexican American politicians and civil correctly activists tried to make the agency accountable, but for the most part the policy of keeping out Mexicans from other than menial jobs continued during the war.Most Mexican women stayed behind although many moved to other i ndustrial areas in the boom years of the war and worked in places where Mexicans had never been allowed. In cities in the Midwest and Southwest that had wartime industries, hundreds of daughters of immigrants, who had first settled in the colonias earlier in the century, obtained industrial jobs that were normally done by men. The organizing of Mexican workers in the first four decades of the twentieth century cut across many labor sectors, but it concentrated mainly in mining and agriculture.The breadth of its activity was extensive, but victories were few, primarily because employers had the support of officialdomlocal police, judges, city councils, and such. ( Gutirrez, 1995) A report done for the Works Progress Administration indicated, While some gains have been made by the Mexicans as the result of organization, both through their own racial unions and as members of others of mixed racial makeup, these have been won at the cost of considerable violence and economic loss due t o time spent in carrying on their struggles, during which income stopped.In addition, agricultural and service sectors were not accorded the protection of the National Labor Relations Act. That crucial legislation provided industrial sectors struggle-free unionization by removing many of the obstacles that had stood in their way. Certainly when Mexicans participated in work sectors that unionized, the tide of worker prosperity carried them into the suburbs and material well-being. In Arizona for example, at the time of the Chicano Movement a great sociological divide based on material attainment existed between Mexicans in mining communities and their paisanos in agricultural towns.But the unfinished work of getting affirmative action served as a vertebra for the movimiento. Confronting the systematic exclusion of Chicanos from educational institutions and desirable jobs that continued even after the Mexican American generation gave it its beaver shot became the primary target of the Chicano Movement. (Skerry, 1993) To be sure, other issues were in the forefront, including cultural pride, police brutality, the Vietnam War. But all of these really revolved around the core stir gaining access to the proverbial piece of the pie. ConclusionFor decades, although scholars have disputed the sources and ends of assimilation, it has generally been seen as a positive force, helping to homogenize numerous ethnicities into a stable, self-reproducing American identity. Characteristics of boffo membership in U. S. society include penetration into the economic mainstream, emergence of a significant middle class, and monolingualism in the second generation, allegiance to European cultural traditions, suburbanization, and participation in established political structures. In recent decades, however, that model has been severely riddleed.First, native minorities fall outside several of the specified parameters. Earlier in the century, because of their relatively small numb ers and because racial hegemony kept them impoverished and invisible, these groups posed no fundamental threat to the assimilationist model. But as the postwar years brought about(predicate) their population growth, migration to urban centers, and political insurgency, the racial and cultural backgrounds of groups such as Mexican Americans, Cubans and Puerto Ricans challenged the country to broaden its definition of American. Immigrant minorities are providing the second major test of the assimilation model.

Hamlet’s Other Apparition Essay

I was lying in on a hard cold floor. My head was reeling with a thousand bright argus-eyeds stars everywhere. Is this another apparition? The mite of my father beckons me? I realized the cold floor along my back. The incessant throbbing in my head echoes a swosh, swosh sound ringing in my ear. The cold permeates me, my body is chilled but it does not move. The somewhat forgotten heaviness of responsibility returned and settled standardised a warm heavy cloak. Ah what relief to move it off. I lie thither with the wet cold soaking through the wool and velvet of my coat and clothes to me and in me.I was wrong at that place were no bright legeritys, only darkness. The sound receded to the distance, the throbbing in my head traveled to my temples and persevereed there, as if to remind me that this is no apparition, as I had hoped it was, setting me isolated from this cursed mission to set things right. The knowledge surprised me into session up. The cold retreated somewhat. I kn ew now the source of the chill. It was the stone floor damp by the winter nights mist. The dark did not retreat as everything else had the pain in my head, the ringing in my ear and the cold. It was still dark blindingly so.Suddenly, there appears a glow of light in front of me like a livid dot from afar, visible only because of the total darkness. Ah, the apparition. It reminded me of a star in a dark, moonless night. Only it was lonesome, like I usually am stand up in the tallest turret of the castle watching the heavens. Only now, I am not in the turret warmly surrounded by a million stars of the heaven, I am in this long dank corridor guided by a lonesome star. I felt nearly the floor for what I do not know. I did not summon the servants, for some reason I sat there in the damp stone floor feeling for something.No such luck in the dark. The light was merely a white dot and not a confirmation of a long held suspicion. I became aware of a flowing wetness in my neck, leaking f rom my ear. I touched it. It was sticky. Blood? mine? Where was I? I feel that I should be wearing something in my head my, mind, perhaps? I felt around some more, forgetting myself and crawling around in the dark like an animal. A poor animal not gifted with night vision. I stopped. Am I now mad in fact and not just in act? I stood up. The sudden movement sent me spinning.Was there an abyss in the castle? Why am I falling and spinning out of control. The bright lights threatened to come again. I closed my eyes fiercely. My head was pounding now. The swosh, swosh ringing in my ear threatened to return. I feel like I would embarrass myself as I keeled forward. Is it possible to embarrass oneself while alone in the dark? But what of embarrassment, have I not met with some maiden unkempt and uncouth to breathe deeply in her ear? Ah, madness, is it you? With closed eyes, I tried to stay still. The abyss, the pounding, and the ringing receded.They still threatened from a close distance but at least they were bearable and I was able to stay on my feet. Gingerly, I took a step forward, towards that white dot in the distance. The nausea came back but I conquered it. I took another step, and barely stayed on my feet. I raised my hand from my side and found a wall. Finally, support for my unfamiliar body. I made baby steps toward the bright light. I hear sounds. Is the ringing in my ear coming back to hunt me? No, it was different. It was like the rumblings of the sea from the distance. Am I still in Elsinore?As I suck up nearer to light the sounds became the roar of waves. I remember the crash of waves in the moors. I could almost taste the salt in the air. I anticipate the sweet-scented salty smell of the sea. It is what I need. Suddenly, I feel as if the hallway was suffocating me. The dark was closing near. I tried to make my way to light faster. My steps were small, but hurried, propelled by need to breathe in the sea. A soft breeze came to me. Ah The sea, it be ckons temptingly. The light became bigger. It became a slash, instead of a dot. It was long standing white line in the distance.The crash of waves became rumbles. The sea was gone even if the cool breeze remains, becomes more constant. The rumbles became murmurs. The words rush and tumble with each other, like a hurriedly spoken prayer, a long one from the sound of it. Little by little I hear a voice The light The light It was gone and a barely open door stands in its place. What is wrong with me? The whimsy of it all came back to taunt me my fathers wraith stars abysssea a guiding light Must kill Must Kill Was that me? No, it was the voice, a long familiar voice. I know that voice.I know that I did not rush to open the door. I peeped inside, trying to fit my vision in that long white line the door allowed. at that place was movement from inside. Then, before me is a face, a familiar face, familial face. I know that face. I know that face. You Then, in came the abyss. There was d ark and then, light super bright light. Ah, the sun. It warms me, it bathes me. It seeps through the covers, to my night shirt, to my body. My frail mother, shifting sheets again? Ophelia? I was lying in a wonderfully warm bed and covered by wonderfully warm sheets. Where has the winter gone?The corridor The room The face Where had they all gone? My head was reeling with a thousand questions. The light of day does not clean up the dark corners of my suspicion. I pray for the throbbing in my head, the ringing in my ear. For then, there will be no questions, only answers and vengeance The doubts forced me into sitting up. The warmth retreated somewhat. The cool winter morning penetrates the sheets and touched my skin bringing with it wakefulness and resolve. I touched my ear and found something sticky. Slowly, an eerie simper made it way into my face. It must be so It must be so

Speech-Language Pathologists

initiate Speech-Language Pathologists Hayley K. Mason Ball State University School Speech-Language Psychologists Speech-language pathologists began their opposition in instills in 1910 in the Chicago public condition systems. These programs commenced due to educators acknowledging how speech and hearing problems affected performance in the classroom. Today, 55% of all speech-language pathologists (SLPs) wee in the condition systems, 95. 5% of those being females (Plante & Beeson, 2008). They ar required to perform a vast array of important tasks.They determine, diagnose, treat, and assist in preventing disorders associate to speech, communication, language, and fluency. According to a study done by Plante and Beeson (2008), their caseloads may accommodate multiple handicapped nipperren or those with distinguishing speech and language hindrances. Their work is in-depth and very meticulous. School speech-language pathologists administer distinctive diagnostic tests to help recognize the particular area of complications a child encounters. The child may face problems with stuttering, fluency, swallowing, articulation of words, or many another(prenominal) other serious cases.Once the impairment of a student is recognized, they write an individualized education plan (IEP). This is comprised of a set of simple goals and objectives for each of their students throughout the succession of the shoal year. They may work with the students individually, in a small group, or with an entire classroom to accomplish these goals (Plante & Beeson, 2008). Each school day has a fixed number of allotted time slots for a school SLP. It must be filled with activities mandated by the state, federal laws, or local education problems and procedures (executive summary A, 2003).If needed, they may work with other professionals to help treat children. Classroom teachers can aid in sharing with the speech-language pathologist what the childs struggles with in the classroom . Audiologists and school speech-language pathologists work side-by-side in many cases determining the problems and best treatment fort he child. Occupational therapists, physical therapists, child psychologists, and special education teachers likewise work to landher to evaluate a student. Joint evaluation of a child speeds up the process and allows for a diagnosis and treatment methods to be vomit up in place sooner.It is also a benefit because all of these professionals get experience working with this particular population (Plante & Beeson, 2008). Caseloads, not to be deep in thought(p) with workloads, are typically defined as the number of students with IEPs that school SLPs serve directly and/or indirectly. However, in most school districts it might also let in those students whom do not have identified disabilities but still receive assistance (Executive summary A, 2003). By ASHAs recommendation, the maximum caseload for a school SLP should be no more than 40 student s.However, the results from the study completed by Katz, Maag, Fallon, Blenkarn, and Smith (2010) suggest that it is typical for a caseload to fluctuate between 45 and 59 students. Too many caseloads can put too much added pressure on a school SLP, causing them to become less satisfied with their job. work propitiation is characterized as an attitudinal variable estimating the degree to which employees are pleased by their jobs and the miscellaneous aspects of their jobs (Edgar & Rosa-Lugo, 2007). Speech-language pathologists exceeding 40 caseloads expressed significantly less satisfaction with their career choice.They felt pressured by lack of time in completing assessments compared to those with fewer caseloads (Katz, Maag, Fallon, Blenkarn & Smith, 2010). Most employees voice that having reliable coworkers, enough time to get work done, and a friendly supervisor all contribute to higher job satisfaction. This in turn correlates to their likelihood to remain in the profess ion (Katz et al, 2010). Those who have been in the profession for a greater number of years have a higher job satisfaction than those who are just starting out.Although, they are often unsatisfied with their opportunity for promotion or advancement in the field, fellow coworkers, pay and pay rises, and their primary supervisor (Edgar & Rosa-Lugo, 2007). Despite some downfalls, school speech-language pathology is a fast growing career. Numerous states across the United States have undergone a significant net gain in population. Immigration levels are on the rise in states such as New York, Florida, Minnesota, California, and Texas. Thus, increasing the number of speech-language pathologists needed in school districts (Edgar & Rosa-Lugo, 2007). There will be a larger demand for speech-language athologists that specialize with certain age groups, especially school-age children. Currently, there are approximately 54,120 speech-language pathologists working in private and public sc hool systems. By 2020, that number is expected to increase by more than 12,000 employed school speech-language pathologists (U. S. Bureau of Labor Statistics, 2012). There are countless benefits that are lure more people into the field. Mothers (and sometimes fathers) of school-age children enjoy that their working hours are very similar to their childrens schedules. They can work full-time and still get their child off the school bus everyday.Majority of school SLPs (93%) only work 9-10 months out of the year, allowing them to have the summers off to spend with their families but still be paid on an annual basis (Brook, 2012). Generous benefit packages are usually offered, including health, dental, and vision insurance programs and maternity leave. Furthermore, the salary of a school speech-language pathologist also unquestionably has its advantages. Salary fluctuates depending on years of experience, geographic location, and type of school system. According to the results of a s tudy done by Brook (2012), the median earning of a school speech-language pathologist was around $58,000.Those who work in the Northeast region have a higher median income those who work in alternative regions of the country, especially the atomic number 16 and Midwest. By working in a suburban or metropolitan area, school SLPs are likely to make about $10,000 more than those working in rural areas. Secondary and elementary school speech-language pathologists generally have a higher income than those who work with in preschools. Those with 28 years of experience or more made up to $25,000 more than those first starting out in the profession (Brook, 2012). A range fluctuating between 88% and 94% of school SLPs were paid on an annual basis. .

Arsenal Holding PLC Essay

This composition is a SWOT analysis of the society armory Holding PLC whose main product is the Famous English football game club ARSENAL FC which is based in Holloway, capital of the United Kingdom and is one of the most successful clubs in English football with thirteen first division titles and x FA cups and also a record of the longest uninterrupted period in the English top flight.( Wikipedia)What is SWOT?SWOT represents the output of a marketing examine analysis and is essentially the analysis of the environmental factors and the internal appraisal realm of the marketing audit. It stands for Strengths, weakness, opportunities and threats. Assessment of this SWOT factors together with an evaluation of its implications is a key part of objective marketing planning.(G.Lanchester and L. Massingham (1996) It is also important to note that SWOT ANALYSIS should be ranked in other to emphasis the importance of each point.The companyArsenal holding plc is the parent company of Ars enal FC and operates as a non-quoted public limited company a variation from other clubs. Only 62,217 Arsenal shares have been issued and they arent traded on any public exchange apart from rather infrequently on Plus market a specialist market.A one share in Arsenal had a mid share price of 10,250,which set the companies capitalisation value at approximately 637.74m.(wikipedia).Its BusinessMost of its transaction activities evolve some the Arsenal FC brand which is globally cognise as a top football club which performs consistently at the extravagantlyest level in England and atomic number 63. Football being an internationally accepted sport with Europe being the center piece of this affection, it has been suggested that the English Premiership is arguably the most colourful and socialise confederacy in the world with a viewer following that could be estimated into hundreds of millions weekly and Arsenal would also arguably be elected as its most entertaining team with milli ons of fans world wide. This Financial wise interprets into a massive brand image and which wouldbrings cash flow from image rights of its players and the club, income and earnings from trophy wins and participation in the union and European competitions, Sale of players, television rights, sales of club merchandise and collecting gate for home games.Strengths1. A very strong globally known brand2. Large global fan base3. Large stadium4. Lot of large corporations interest in brand5. Location in England and London6. A few big and expensive players7. Great history8. Interesting records and achievements9. Loyal fans10. Colourful football and brand colour11. Effective managementWeaknesses1. unfitness to win trophy2. Inability to compete financially with the best in Europe3. Inability to keep its best players4. Inability to convince fans of interest in football success5. To many inexperienced players in squad6. Small football squadOpportunities1. A lot of young potential talents in the squad2. Recent penetration into Asian market3. appendage of FIFA fair play rule4. Emergence of very defensive teams playing unattractive football5. ripening English nationals membership in the squad6. Increasing interest in the English premiership and the European champions league globally Threats1. European crises2. Emergence of clubs funded by oil barons3. Increasing wage structures in the premiership4. Increasing player valuation5. Increasing cases of player disloyalty6. Unhappy fans7. Resurgence of Tottenham their London rivals8. Chelseas champions league winEvaluation and analysisThe SWOT analysis as seen above, appears to be highly invested in the activities of Arsenal FC, this is because the club is a business institution which has an annual financial statement and is run by its parent company Arsenal holdings, which makes the activities of the club and its environment worthy of note. The analysis evolves around the clubs past and present positions and performances its st rengths revolves around the brand and how established it is, pointing out the colourfulness of both the clubs chosen colours and style of football it represents. It also points at the size of its stadium which is regularly filled up and which amounts to large amount of tickets sold. Its weaknesses evolve around its online inability to win trophies and also current financial restrictions as opposed to its main competitors who have a lot more to spend Opportunities looks at its youth policy a system where by they buy a player most times tattily and groom him after a few years into an international star with the club as his stage.The result of this is that the players value increases immensely and with the current state of transfer developments, beyond proportion. It also looks at the fair play rule which if put into effect by UEFA,the body that governs football in Europe will stifle the current dominance of some of its competitors. The threats point at the current crisis in Europe a s its most important highlight, as if thither is no money there will no body to buy tickets or purchase the goods that the club brands. It also considers its competitors as a major threat, because of the look limitless wealth some of them posses.*NotePlayers leaving the club on the short term is not a danger as it brings about healthier balance sheets and bigger profits, as the players are sold for huge fees, but in the long term it affects the clubs image and reputation and cause an increase in fan disloyalty, so it should be seen as both a weakness and a threat.ConclusionFrom the SWOT you can conclude that the company has a high amount of strengths compared to the other categories, its weaknesses are quite a few but the man danger lies in its threats, with the key one of note being the crisis in Europe which is affecting all businesses in general, the other threats appear manageable when compared more of the same is advised to sustain the club.REFRENCEG.Lanchester and L. Massing ham., Strategic Marketing planning and evaluation, (1996) www.wikepedia.com

Account for the continued existence of gender inequalities at work

Despite the laws and move custodyts, wo men still do non enjoy equality in the oeuvre, in position or wages. In this essay I go forth discuss the origins of gender inequality in an effort to find out where this was original instigated. Initially I will talk about the historical motives of gender inequality and the work of the earlier womens movements and campaigns for equal rights in the early 1900s. I will then discuss various(a) feminist theories of gender inequality, including recent political science statistics.Finally I will conclude with my own viewpoints on gender inequality in the workplace in an attempt to discover why it continues to exist today. Ann Oakley 1981(cited in Haralambos and Holborn) gave a historical analysis of the changing role in golf-club for women from before the industrial variety in the 19th century to the 1970s housewife. Oakley says that men and women and besides the children of the working class were employed in the factories. 1819 saw the begi nning of the factory act that gradually curb child labour.From 1841 to 1914 (the beginning of World War 1) women were seen as a threat to men and their employment. In 1852 womens employment was greatly reduced by The Mines Act which censor women from working in the mines, tradition said women should be in the home as a housewife and mother. In 1851 only 1 in 4 women were in paid employment by 1911 it was 1in 10. With the combination of these various acts passed and the growing restrictions on womens employment, more(prenominal) and more women began to stay at home but not by their own choice.Harolambos and Holborn 2000 p. 144) World War I saw many women return to the custody while men were away fighting in the contend the economy needed women in the workforce even though they were paid less than they were worth. In February of 1918 the representation of peoples act gave 2 Women the right to vote for the first time. Under this act only women over 30 were allowed to vote if they were householders, wives of householders, paying annual rent over i5, or graduates of British universities or women who were qualified although not graduates.About eight and a half million women were able to vote in the 1918 election. Women also became eligible to stand as MPs. S incessantlyal suffragette campaigners stood for Parliament in the 1918 election. None were successful. Between 1914 and 1950 many women returned to work, but their primary role was still seen as that of the housewife/ mother, the industrial revolution had initiated many significant changes for women. Men were not happy about this as seen in the words of Jack Tanner We, as an organisation ar opposed to the introduction of women as a ecumenical principal. (Cited in Walby 1987).Braverman (1974) disagreed with Tanner saying thither was a strong case for women being encouraged into the labour force, and that necessity for cheap unskilled labour was a requirement created by employers. Jack Tanner (at the time t he leader of the Amalgamated Engineering Union in 1940) was doing his utmost to prevent women entering the male henpecked workplace. The reason why men like Tanner should be so opposed to women to work in his male dominated union was not right because of their fear that women would work for fewer wages than men it was more a system of patriarchal objections which womens employment threatened to disrupt. Walby 1987 p2-3) 1970 saw the Equal Pay Act, which meant that women were to pay off equal pay to men if they were employed to do similar work of the same value.In 1975 the Sex Discrimination Act was brought in to stop inequality on the grounds of sex in employment, education and equal chances of promotion. Women in work i. e. paid employment rescue recently increased, between 1971 and 1997 (E. O. C. briefings, Work and P atomic number 18nting) the dower of women in work has increased so that women have now caught up with men in the labour marketplace.The main reason for this is that more and more marry women ar going outside the home to work, although lone mothers statistics have dropped. (Harolambos and Holborn) 3 Sylvia Walby in Gender Trans clayations (1997) agrees with these findings, saying that since the 1980s integration of women in the male dominated workplace has increased dramatically, the number of women occupying utmoster ranking positions mainly in the professional and managerial careers has risen by 155% as opposed to a 33% rise by men.An increase in womens educational qualifications is seen as one of the main reasons for this remarkable boost to womens participation in higher ranking jobs. (Cited in Robinson and Richardson 1997) Norris (1987) says unquestionably women have always worked, but it is in caring for children and the elderly and the preparation and serving of food and looking after a household, known as unpaid labour, this has constantly been invisible in official statistics.One of the most significant changes for women in the labour force since the 1960s has been the percentage of women returning to the workforce and the make up of mens employment. Recently for e precise 6 men in paid employment there were 4 women, it has been predicted that these trends will continue to increase. However there are visible differences between some countries, in Scandinavia and North America, for example, women make up half the official labour force compared with less than a third in Spain, Ireland and America.In countries such as Canada Portugal and Norway the number of women in paid employment doubled. However in countries such as France, Britain and Germany, Women have been known to leave the workforce to start a family only to return in later years, this is known as the M curve. (Politics & Sexual Equality1987) Women in work i. e. paid employment has recently increased, between 1971 and 1997 the percentage of women in work has increased so that women have now caught up with men in the labour market.EOC briefings, wo rk and parenting1997) The main reason for this is that more and more married women are going outside the home to work, although lone mothers statistics have dropped (Hood 1997) 4. Barron and Norris (Haralambos and Holborn2000) argued that there are 2 not 1 labour market as outlined below Primary labour market is made up from good salaries, job security, good working conditions and good promotion prospects secondary coil labour market is made up from scorn paid jobs, less job security, lower working conditions and less opportunities of job promotion.These work side by side but it is near impossible for someone from the secondary labour market to be promoted to the primary labour market. Primary vault of heaven workers include professionals and managerial, exceedingly skilled manual workers, secondary include unskilled and semi skilled workers manual and non manual workers. Dual labour market results from employers using these methods to keep the attribute of labour they require so incentives are offered to keep highly skilled in the workplace, secondary sector are seen as dispensable, easily renewd, no incentives for high wages, job security, or promotions is offered to them.The dual labour market can apply to both men and women but mainly women, who are seen as easy to replace and having no interest in learning new skills and less concerned with high wages. Men are still seen as the major bread succeeder and womens seen as having low status in society and not normally belonging to unions is one of the reasons why they are not as likely to excogitation for primary sector employment. Normally once a woman begins secondary employment there is little chance she will progress to the primary sector (Haralambos and Holborn 2000)Gender divisions and inequality has been linked to feminist campaigners who have tried to put an end to sexual discrimination and inequality in the workplace. The dominance of males throughout society is known as Patriarchy. Patriarchy explains gender and radical feminist explain male power. Radical feminists like Susan Walby in 1997 explains that Patriarchy is seen as the primary form of social inequality the domestic area is not the only one that women participate in. She shows how the idea of patriarchy is useful in explaining the relationship between womens restrictions in 5 he private and public area by showing that they work equally to achieve this dependence as well as maintaining patriarchy. Walby explains that it is men who are to blame for womens oppression women are treated unequal because of their unwaged position in society and also because of household commitments. (Robinson and Richardson 1997)Recently in America there have been various discussions about the Glass Ceiling Syndrome and that there is a certain plateau that women can progress to in the workplace, then reach no further. beneath are the three methods by which these are implemented . Networking by word of mouth most large companies de al vacancies through word of mouth connections, employees are sometimes identified and interviewed (at lunches, dinners or clubs) and then made an offer of employment outside normal working hours 2. Networking by Employee Referrals an employee refers another employee from a group of (mostly) men mainly from within their own social group this again does little for the promotional prospects of women. 3. Executive Search Firms some companies use executive search firms to fill a large number of highs ranking jobs.Some companies have not made some of these firms aware of the equal opportunity obligations under the law. (www. theglassceiling. ) One of the projects that the government has recently introduced is the Work track Programme this was said to benefit long term unemployed and to help them gain new skills and also to help them clog into the workforce. It was said to be particularly beneficial to single parents (mainly women) with children as the family credit top up could be cla imed. The downside of this was that it only lasted for 6 months. It created a false olfactory sensation of wealth and it was short term, the after effects are longer lasting.Personally I participated in this programme and although I thoroughly enjoyed my work experience it was very difficult to go back to income support. Many other non Work track jobs I applied for were not as flexible, wages were a lot lower and childcare was not as easily accessible, and there was also no follow on programme 7 either which would have been very helpful. On completing this Programme participants are informed that they will be ineligible to partake in any other Worktrack courses for the next three years.Personally I believe this is very unfair, on one hand he government is giving long term unemployed the opportunity to get a taste sensation of what it is like to get back into the labour market, many of the women in this project had not worked for a long time either because they had stayed at home t o stir a family or because of lack of skills or educational qualifications and just when they believe they are getting out of the poverty trap the government takes it away from them. essentially it looks to me like another way for the government rigging the unemployment benefit statistics to look as though there are more women in employment than there actually is.Unfortunately I can only account here for some of the reasons I believe exist for the continued gender inequality in the workplace today, in my remit of 2000 words it would be impossible to cover everything. It is, I feel significant and ironic that it had to be a woman, Ann Oakley, who undertook the first ever study on women and housework, she was incidentally told by her boss (probably a man) to go away and come back with a proper topic. (Harolambos and Holborn 2000))In my research for this concession I have to confess to feeling at times more than a little angry at the blatant and visible discrimination of women in th e workplace down through the years. Gender equality in the workplace is still a myth that I personally believe will not be solved in the immediate future, although it has certainly improved in past few decades. I acknowledge that men have been somewhat discriminated against also but nowhere near the same level that women have been and not for such a long period of time. In an ideal world men and women would share equal rights, equal pay and equal status in all societies.

IOP on Glass, Eyes, and Doll’s Essay

imaging vivid descriptive language that appeals to virtuoso or more of the senses (sight, consultation, touch, smell, and taste). The first impression of a mortal that psyche rises will always color the simulacrum of the person. Everything ab out how someone looks and acts creates how that person is viewed by new(prenominal)s. yet when this two-base hit is controlled by others or the person solely isnt strong enough to understand their full-strength self, their individuation is twisted into something almost unrecogniz satisfactory. Henrik Ibsen, Zora Neale Hurston, and Tennes represent Williams use the construct wordry connected with their hightail it female reference books to show how purchase order tries to put individuals reduce with false generalizations to hide wo custodys identities.The authors use the imagery of clothing to address how family members taste to mold the women at a lower place them in power to their image of their character. For the Sternberg s fancy dress b solely Torvald takes his wife Nora to dress up, and Torvald wants me to go as a Neapolitan fisher-girl, (Ibsen 37). The Neapolitan fisher girls atomic number 18 girls from Naples, Italy often thought of as possessing a very classic Grecian beauty. These fisher girls put one across been subjects of numerous works of art such as paintings and statues. With Torvald making Nora dress up as a Neapolitan fisher girl he is making her into something beautiful and to be appraised like a piece of art. This image of Nora existence beautiful like a painting is Torvalds way of putting Nora beneath him. He dresses her up and parades her among their fri rests while all the while taking ownership of her beauty. Nora doesnt larn to choose what she wears to this ball and she is non recorded saying a word to anyone at the party.Torvald even com worldds Nora to tolerate the party after she has finished her dance as he doesnt want anyone being attached her. Noras personal ide ntity is lost in the imagery of her Neapolitan fisher-girl costume and Torvalds control of her dress. By the same token Janie in Their Eyes Were Watching God is forced to wear head rags by her husband Joe. The business of the head-rag irked her endlessly. But Jody was set on it. Her cop was NOT going to show in the store, (Hurston 55). The imagery of Janies head-rags suggests that she is Joes property. Janies hair is her personal symbol of power,strength, and identity. Joe by making Janie finish off her hair up in head-rags is symbolically stifling Janies power and identity.Without her individuality Janie is nonhing scarcely what Joe understands out of her, which is his wife. And ordination too will only inspect Janies image as Joe makes her image to be . Laura from The Glass Menagerie is also suffered to a similar fate as Nora and Janie as her get down forces her to wear chest enhancements. Now take a look at yourself. No, wait Wait incisively a moment- I have an idea Aman da produces two powder puffs which she wraps in handkerchiefs and stuffs in Lauras bosom. Mother, what ar you doing?Theyre called gay deceivers I wont wear them (Williams 120). Similarly the imagery of the powder puffs implies that Laura is the perfective tense schoolgirlish cleaning woman that Amanda invisions of her. With Amanda putting the powder puffs down Lauras dress she is essay to envision Laura as a perfect newborn woman. But Laura just is not this perfect girl who everyone loves and adores like Amanda wants to see Laura as. The imagery of Lauras deceivingly good figure signifies that great deal will perceive her as a perfect young woman.Nora and Janies imagery of the past and their memories is used against them to paint false images of their identities. Near the end of the play, Torvald has just found out of what Nora had done in the past to save him and utters this simple and resonant record, And I must sink to such miserable depths because of a thoughtless woma n (72). With this sentence Torvald is making Nora calculate like a terrible woman who is mindless to any thought of her husband. Even though a lot earlier in the play Nora tells Mrs.Linde that she only borrowed gold so that her husband wouldnt die from his illness. Torvald just judges Noras image by her actions, not the motives behind her actions. And this paints an entirely false image of Nora as being thoughtless and uncaring astir(predicate) her husband.When in any case Nora was just looking out for her husband, being anything but thoughtless and uncaring. The Victorian society Nora lives in is also as cruel to someone in her position. It goes without saying that the man is always the one to handle the money and the well being of the family. And by Nora borrowing money by herself she is breaking the rigid gender roles that their society has set in plant for women. So society will also look down on Nora as a dark woman because of her past actions. Janie is in a similar situa tion when coming base of operations from the Everglades is judged by her neighbors. They passed nations with with(predicate) their mouths.They sat in judgement. Seeing the woman as she was made them remember the envy they had stored up from other multiplication. So they chewed up the back parts of their minds and swallowed with relish, (1-2). The large number of Eatonville, especially the women had always been jealous of the attention Janie had gotten from men for her looks. And with the knowledge that Janie had ran off with a younger man in the past the flock pretend of Janie as a absurd fool. But they dont know that Janie with all her suffering and joy that she lived through is incredibly wise. The imagery of Janies actions or more so the memory of her actions, has the community of her community believe that Janie is nothing more than a lost old woman, falling for the false love of a young man. Janies individuality as a woman who is wise and has lived through many tough tim es is taken forward from her as Eatonville reduces her to just a love sick woman.Hurston, Williams, and Ibsen use the imagery of objects to intro how people on the outsides of the characters lives perceive them and their individuality. When Jim is over at the Wingfields apartment Laura is telling of how much she loves the unicorn from her provide menagerie. You see how the light shines through him? I shouldnt be partial but he is my favorite one Havent you noticed the single horn on his forehead? (143-144). The imagery of Lauras favorite glass ornament, the unicorn, represents how people in society see Laura. Like the unicorn which light shines through, Lauras disposition and identity is completely see through.Every facet of her personality is easy to see as she is but a incredibly shy and timid girl. Lauras love for the unicorn is because of its peculiarity of the horn that separates him from the other glass horses in her collection. The imagery of this unique glass unicorn represents Lauras own individual separation from other girls. Everyone notices that Laura is unequivocally different, like her glass unicorn she loves so much.In the same way as the unicorn describes Laura, the Christmas maneuver in the Helmers home describes Nora. Hide the Christmas tree carefully Helen. Be sure the children do not see it till this evening, when it is polished And what is in this parcel? No no you mustnt see that until this evening, (5 & 7). The image of the splendid and elusive Christmas tree in A Dolls House expresses how Noras identity is seen by the society just about her.The Christmas tree serves the function as an ornament in the household and Nora just like the tree is ornamental in the home. She doesnt take care of the children, or have a job, she just decorates and dresses up for the people of the house as well as the visitors. And as a decoration Nora isnt able to percentage her own opinion or let her identity shine through the pretty things that ac cessorize her. Noras identity is hidden away throughout the play and as the Christmas tree is hid from the children, Noras dress is hidden from Torvald so he will not see her. Noras identity is hidden from not only the people she knows but also the ones she is closest to. She is not able to be herself as society shuns Noras avowedly identity, as the loving wife she is that would do anything for her husband, such as borrow money without his consent so he can live.Janie is also in Laura and Noras situation as the people in her community judge her actions and therefore her identity because of her hair. What dat ole forty year ole oman doin wid her hair swingin down her back lak some young gal? (2). Just like the two women in the other pieces of literature, the image of Janies long hair is utilized by Hurston to show how Janies community in Eatonville doesnt recognize Janies true identity. The women on the porch mention that Janie looks like a hare drumheaded old woman with her hair a ll the way down her back like some young woman. The women of Eatonville think Janie is trying to be like a young woman as she has run off with a young man and is now coming back with her hair no longer tied up.This is not the true image of Janie as she is not trying to be a young woman. After all the disembodied spirit that Janie has experienced she keeps her hair down to show that she no longer cares what people in society think of her. But the image of her loose hair to the rest of her society is of a very rebellious and foolish old woman. They want to see her as a married woman being under the ovolo of her husband and not as herself. Even though now Janie is trying to show her true identity the community wont accept that and is blinding themselves by only focusing on her hair to critique Janie in the way they want to think of her.The three authors use the imagery of speech to the character to shape their false identity in the eyes of their family. One day in the store Joe gets f rustrated with Janies poor job at cutting some tobacco plant and insults her about her age. A woman stay round uh store till she get old as Methusalem and lock away cant cut a minuscule thing like a plug of tobacco (78). The image of Methuselah that Joe says to describe Janie is used to show how Joe and Eatonville see Janie when she is in the store. Methuselah is a man from the Bible that is known to be the oldest person to ever live. The allusion to this character is said by Joe to make Janie intent like she is so old that she is ancient. It insults Janie and her character, making her come along old and inefficient for not being able to cut a plug of tobacco after all the time she spends in the store. Eatonville after hearing what Joe has spoken of Janie can see her as an elderly woman who still cant do simple chores around the store.In a likewise manner Amanda says some harsh lyric to Laura for dropping out of business college and hiding it from her. You did all this to dece ive me, just for deception? We wont have a business career- weve cast offn that up because it gave us nervous indigestion barely tolerated spinsters living upon the grudging patronage of sisters husband or brothers wife (93-94). In the same way Amandas image placed on Laura when she learns she dropped out of business college in secret is used by Williams to show that Amanda sees Laura as a weak girl with no identity to her. The image of Laura is that she is a fragile girl with little to no way to support herself having left the one opportunity she had to make a future for herself. The imagery of Amandas words that Williams writes twists the picture of Laura into a thoughtless and selfish girl, not thinking about anything but her own personal desires. But her identity is not as a thoughtless girl but as a shy and caring young woman.She is seen as continually concerned for her brother, but still throughout most of the play Amanda sees Laura as being just self involved. The false i mage of Laura as being self absorbed is enforced by the imagery of Amandas harsh words about dropping out of business college. In electrical resistance to Janie and Laura, the pet names Torvald uses for Nora as terms of endearment are actually very insulting terms to her. Is my little squirrel come home? The same little featherhead Come come my little skylark, (6-7). Comparably Torvalds words to Nora are suppose to be endearing but with the knowledge of what the animals are is used to paint an unflattering picture of Nora. Squirrels are animals with very small brains and that are generalise as being unintelligent. A featherhead isnt an animal, but it is implying that Noras head isnt filled with a brain, but is instead filled with feathers. nobody substantial that she can actually make her own thoughts with.Torvald with this term of endearment is suggesting that Nora doesnt have a brain but just feathers in her head. Furthermore a skylark is a bird that nests on the ground, a nd then being easily destroyed and that are not very distinctive in coloring. This name makes Nora seem plain and foolish. With these pet names of animals that are ordinary Torvald through the imagery of his words is insinuating that Nora is plain and not very bright. Torvald is also putting himself above Nora with his words. He is making it seem like he is the all important person of the house and that he is better than Nora because he is intelligent. Noras individuality is taken away from her with Torvald putting above himself and putting her in the background. Nora has no identity when she is with Torvald as he puts her so below himself that he doesnt believe she can be herself.Tennessee Williams, Henrik Ibsen, and Zora Neale Hurston use the imagery in their works associated with their lead females to portray how societys views of people is usually false and undermines their individuality. How people are viewed by what they wear, what they own, their past, and what people say to them is a simple way to miss a persons true identity. These generalized views are easily broken apart when evidence of peoples character is put forward, and this is what gets society into trouble. These three authors arent just writing literature, they are making a statement on how society works. Including how society is wrong and how generalizations about types of people need to be broken in the collective minds of the people so every person is seen as themselves and not as a stereotype. To give everyone their own voice without being prejudged by societys absurd expectations.

Kant Categorical Imperative Essay

Kants Categorical autocratic is do up of two prep bednesss, Formula of Universal Law and The Formula of the End in Itself. The first formulation is best described by the interest statement, Act only according to that truism whereby you can at the same time will that it should work a planetary law without contradiction. (Kant, 1785, 1993). What does this mean? A maxim is the fundamental rule of conduct or your moral belief upon which you chose to dissemble. A universal law is a law that every single must follow regardless of the outcome. How do we determine if the maxim can become universal?One of the first things to do is to ask yourself if it would be acceptable that everyone do the same thing that you be considering doing in that situation. We were given several examples in The Elements of Moral Philosophy and the one that made the most uphold was suppose a man needs money, but no one will lend it to him unless he promises to pay it back-which he knows he wont be able to do. Should he make a false promises to get the loan? (Rachels, 2012). If this happened the maxim or universal rule would be anytime you need a loan tell a lie that you will repay it and you will get the loan.This is non something that everyone would be willing to do because you will no ampleer believe new(prenominal)s when they tell you this statement and no one would be willing to make the loans. The second thing you should do to determine if the maxim can become universal is look at your answer to the first question. Did you say yes, I think that everyone will do it? . If so, then ask yourself if it makes rational sense to want everyone in the same situation to do what you are contemplating doing. If your answer was no to either question then your maxim cannot become universal law because it is not considered moral.Overall, based on Kant, an act is morally right only if the primary rule of behavior, which is how you decide to act morally, can constantly and universally relate to you and others. The second formulation is best described by the following statement, Act in such a way that you treat humanity, whether in your own person or in the person of any other, never merely as a means to an end, but constantly at the same time as an end. (Kant, 1785, 1993). Basically, this means that morality consists of doing your vocation to treat people, including yourself, and an end, never as a means to an end.Kant combined the second formulation with the first because we have a perfect duty to not use the humanity of ourselves or others merely as a means to some other end. Most ends are somewhat subjective because they need only be pursued if they are in line with some particular hypothetical imperative that a person may choose to adopt. (Categorical Imperative Explained, 2012). The second formulation also leads to the imperfect duty to further the ends of ourselves and others. If any person desires perfection in themselves or others, it would be their moral du ty to pursue that end for all people equally, so long as that end does not contradict perfect duty.The question of whether or not Kant adequately addresses the problems spare in comparison of the two formulations cannot be summed up with a simple yes or no answer. He makes a good argument for both sides just as he opposes both sides. The difference is whether or not we have the right moral sense to determine why and how our decisions affect ourselves and others. Kant shows that you have struggles when cause and practicality are conveyed to cover the same matter. So after all this we ask the question, How plausible is the theory? I think that it is a logical theory that clearly assists in making decisions. It provides a plausible key out of morality because you can look at others and have a tendency to complete your exertions based on those of others. Kantianism is a more consistent theory because it can be universally applied to all. It is more presumptive because even if the p enalties of carrying out an action arent necessarily the best, the individual is still obligated to perform the action because it is their duty to do so.Kants theory focuses on the motivation of actions and has a clear and distinctive mold of universal rules, and is morally sound. Consequently, ethically and morally they are doing the right thing. Bibliography Categorical Imperative Explained. (2012, April 12). Retrieved from Everything Explained http//everything. explained. at/categorical_imperative/ (1993). In J. W. Ellington, Grounding for the Metaphysics of Morals (p. 30). Hackett. Kant, I. (1785, 1993). Grounding for the Metaphysics of Morals 3rd ed.. . In J. W. Wllington.Hackett. Rachels, J. (2012). The Elements of Moral Philosophy. McGraw-Hill. condition Wikipedia, the free encyclopedia. (n. d. ). Retrieved from http//en. wikipedia. org/wiki/Reason Chicago Reason Wikipedia, the free encyclopedia, http//en. wikipedia. org/wiki/Reason (accessed April 17, 2012). The Elements of Moral Philosophy. (n. d. ). Retrieved from http//jamesrachels. org/78improvedsentences. htm Chicago The Elements of Moral Philosophy, http//jamesrachels. org/78improvedsentences. htm (accessed April 17, 2012).