Contemporary Hospitality Industry Assignment Tourism Essay

modern cordial reception Industry Assignment Tourism EssayThe main show of this report is to ply a brief description of the cordial reception effort in UK along with its size, cathode-ray oscilloscope and diversity in baffle to convert the panel of potential rangeors to invest in the cordial reception perseverance.My management consultancy family was asked to produce a formal report centresing on the distant cable battalion to help them to decide whether to invest or non in particular atomic number 18na of the effort for the coming London 2012 surpassing games.It give provide them a brief description of variant willpower bearings, management styles as well as organisational structure of several un a interchangeable fields of the hospitality industry.More e very(prenominal)where, it will too provide the detail analysis of incumbent trends, disciplines and recent developments within the industry.thither argon distinguishable vault of heavens in the hospita lity industry like hotels, restaurants, clubs and bars, contract catering, casinos etc.The particular sector that I am dismission to focus is the on the wholeowance sector i.e. hotel and I am presenting the ideas that i ingest generated while doing the research.hospitality industry is a very broad industry.It is non always easy to define the hospitality industry.There argon contrastive criteria of delimit it.One of the way of defining hospitality industry is by using type Industrial Classification(SIC) which was founded in United Kingdom in 1948.It defined the hospitality industry under the 1968 classification, as Establishments (whether or not licensed for the sale of intoxicating liquors)providing meals, light refreshments, drink or readjustment. (j champions, 2002).Hospitality industry is defined as hotel, motels, inns or such businesses that provides transitional or short-term lodging, with or without food.(Businessdictionary.com). some(prenominal) definition suggests that hospitality industry is the industry which provide food and accommodation to the client.Hospitality industry is made up of two distinct returnss- provision of long accommodation for people staying away from home, and the provision of sustenance for people energize away from home or not preparing their own meals. (jones, 2002).British Hospitality Trends Developments 2010 which was published today has revealed that, despite the recession, the UK hotel industry is continuing to expand, with over 10,400 board opening in 2010 and a further 43,000 planned for the period 2011-2015.(British Hospitality Association,14/11/2010).The hotel industry is flourishing every last(predicate)(prenominal) form.Moreover, the tourist coming to the UK especially London is never stopping.The amount spent by overseas visitors to the UK rosaceous by 15.9% during July 2010 to 1.96b, compared with 1.69b during the same month of 2009, according to the Governments latest Overseas work and Touris m figures. The number of overseas visits to the UK increased by 4.9% to 3.24 cardinal during this period, compared with 3.1 million in July 2010.(Caterersearch.com).By looking at the figures above we privy say that it is ready and safe to invest in the hotel industry.There are diverse sectors in the accommodation where businessman hindquarters buoy invest.They pile invest in different types of chain hotels, business and league hotel,bud protrude hotels, boutique hotels, motels,lodges etc.They quarter invest in the existing property or build up hotels by themselves.If they invest in chain and popular hotels they may save the time and property for the advertisements and promotions.Budget hotels are besides getting popular nowadays because of the low useable income.People want to spend less cash and get effective facilities and good.Moreover, they bottom of the inning besides construct a new hotel by themselves where they can be the sole proprietor and can have control over the improvement and loss of the business.Business people can also buy the franchising license or do the management contracting.Scale, scope and diversityThe hospitality is one of the largest and high-speed growing industry in the world. There are just over 46,000 hotels and guest family units in the UK, and the hotel industry remains a significant sector of the economy, with an annual turnover of around 40billion (Trends Statistics, 2008, British Hospitality Association). According to the British Hospitality Association, the industry is made up of about 127,000 properties and employs a work force of 1.6 million people.It is very large and diverse industry.It is the third largest keep company that provides employment.The scope of the UK hospitality industry is very super.There are different commercial sector like hotels, restaurants, fast food outlets, takeaways, motels, hostels, pubs, clubs etc whereas the welfare sector like educational institutions, halls of residence, hospitals, old age homes, prisons etc.Many tourists are coming to the country every year as the london is popular city around the world.We can reign galore(postnominal) big hotels in london in order to keep large no. of tourists every night.Therefore large no. of workforce is compulsory in order to run such hotels which creates millions of jobs.The hospitality industry is very diverse due to the innovation, monomania, classification and grading system, aim of service, waste facilities, prospective trends etc.There are different types of hotel which provide bar services to the guest.The hotel now not more(prenominal)over provide the food and accommodation but also provides facilities like internet, gymnasium, swimming pool, sauna bath, jacuzzi, night clubs, shops, hair and beauty salons, laundry, car parking, conference and meeting rooms etc.The ownership and classification of hotel grading system also make it diverse.There are different type of ownership and management s tyle like sole owner, partnership, public peculiar(a) company and private limited company.The grading system of hotel by rating with stars from 1 to 5 train according to the level of service they provide to their guest.Food service is also one of the big facilities provided by the hotel.The facilities provided by the hotel depends upon the type of the hotel.There are one or many restaurants in a hotel.The restaurant provide different type of facilities like ala carte menu, buffet service, bar menu, catered service, room service etc.Nowadays we can usually find a restaurant in every hotel.Thus, food service is one of the alpha sector of the hotel industry.An some different of import sector of the hotel industry is entertainment.Different types of guest come to the hotel some of them are business people, leisure guest, holiday makers etc.Leisure guest and holiday makers are travelling fully for the purpose of entertainment.They want to utilise their holidays and enjoy a part.T herefore, the hotel should provide entertainment facilities like night clubs, bars, themed parties, casinos, swimming pools, sauna and jacuzzi, sports facilities etc.They should arrange the indoor activities so that the guest dont contract to go outside searching such facilities.Organisational structureOrganistaional structure is the relationhsip between the people and different departments of an organisation.Different organisations have different organisational structure.Some organisations have tall structure whereas some have flat structures.Tall organisational structure is in mainly found in large organisations such as hotels which consists of different levels of staff from the managers to the workers whereas the flat organisational structure do not have many level of staff.For e.g. in a flat stucture of a restaurant an owner can be the manager and the chef as well.The organisation is divided in two different parts front of the fireside and the back of the house.Front of the h ouse are the departments like food and beverage, accommodation, conference and banqueting etc whereas back of the house are the departments like finance , food preparation areas, and the areas not seen by the guest.In the accommodation sector you can find different types of ownership and the structure.Mostly two types of ownership are popular in the hospitality industry.They are sole ownership or the franchised.Sole ownership means opening hotel by yourself without taking any financial help from other except loans.The expediency of this type of organisation is that the owner have sole access to the gelt and can make the hotel according to his ideas and concepts whereas the disadvantage is that you have to bear all the lossess of the business and may not have full support as those of chain hotels.In this type of ownership the owner will have channelise control over the business.The hotel can be chain hotel or franchised and it can also be the partnership or limited companies.You can at one time own a hotel in the chain or can get it be franchised.You can invest in a chain hotel where you can be a part of renowned chain whereas in franchise system of ownership you need to pay the franchisor a royalty present in order to operate the business.In this type of ownership one can save the expense of selling and promotions as it is already well know by the public.Moreover you will be also less affected by ups and downs in the business as you are part of a chain.both of the above mentioned ownership and management style is popular in the hotel industry.The alone owned hotel should be more promoted in the market as everybody do not know more about the hotel.They should try to be extraordinary by offering wide range and standard services so that guest would be lured to come back again and refer it to other guests.On the other hand the chain hotel should try to maintain their standards as compared to the other chain hotels so that the guest would feel the same sta ndard of service like in any other chain hotel.Contemporary issuesThe hospitality industry is facing many coetaneous issues in todays world.There are lot of managerial and operational issue in the hospitality industry.Some of the operating issues are standard operating use, food and safety, employee expectations, flexible working, socio- cultural issues, recruitment and retention, e-commerce etc whereas the managerial issue are key players in the hospitality industry, international aspects, marketing considerations, education and training providers, media issues etc.One of the important managerial issue in the accommodation sector is to cite the key players in the industry.There are lot of big brands who are steer in the market.So, you need to identify who are the key players and see how they manage their organisation in order to achieve their goals and objectives.Therefore, in order to remain competitive with such organisations you need to focus on the marketing strategy and pr oviding good service to the guest.You should oversee the things happening around the organisation and should manage the staff properly in order to increase the level of output.Todays world is filled with competition so in order to be in the line you should try to focus on the staff management because if the staff is happy then only the organisation can achieve their goal.The guest judge the hotel by the level of service they provide and the facilities they offer so it is very important to provide quality of service to the guest.The operational issue should also be interpreted into consideration in order to have an effective organisation.One of the most important operational issue in the accommodation sector is employee expectations.Staff are the mortal responsible for the smooth operations of an organisation.Employee has lots of expectations from the management.They expect to receive their public presentation appraisal from their manager, to get trainings for their career develop ment and emersion, flexible working hours, good communication etc.They also want to have promotions and recognition for their hard work.So, it is an important contemporary issue.Therefore, for an organisation to be successful need to address the employee expectations. other important operational issue in the accommodation sector is standard operating procedure. A standard operating procedure is a company wide formalised structure to handle specific operational activities. (operating procedure from ibis) .It helps to improve the quality and the speed of a particular operational procedure.For casing booking of hotels can be done through internet.It will be easy for the guest to book the room on internet.They dont need to neutralize their time by calling the hotel and asking the receptionist for all the details.It is will be also easy for them if they need to make any changes for their booking.Moreover, the receptionist also can utilise their time by doing other important work kind a of handling the telephone calls.Changes in pass away 20 yearsThere have been tremenduous change in the accommodation sector in last 20 years.People have started spending more money in leisure travel and holidays.The innovation of budget airlines was also the main cause of people travelling from one place to another.Moreover, the budget hotel also came into existence which provided facilities to the guest in cheaper rate.So, people started to spent more money in the hospitality industry as a result of which it flourished significantly.The e-commerce was also introduced where people can book the hotel rooms through internet and make any changes in their bookings.They could find the information of the hotels and can choose the appropriate one.There was also the growth of large chain hotels and hospitality companies all across the world.There was emergence of spry service restaurants and the contract caterers such as garner merchant and compass.Moreover the big companies continue to become even larger through merger and acquisition.These all factors getd to the significant changes in the hospitality industry.Current trendsThere are various trustworthy trends present in the accommodation sector.People have been much conscious(p) about their health as a result of which they are attracted to brawny eating or the organic food.Innovations in technlogy is also one of the current trends.Due to inventions of new technnologies the life of people have become easier.The term globalisation has also created an impact upon the hospitality industry where people are view in the term of expanding their business all around the world like Accor groups.They are opening their hotel branches in most of the countries.Not only accor most of the leading hospitality brands are expanding their business all around the world.Consumer spending is also one of the current trends.People are tending to spent more money as a disposable income.Making bookings through the website reservatio ns is also the trend that contribute to flourish the hospitality industry.People can easily book the rooms in the hotels. The current trends has positive impact upon the hospitality industry.ConclusionThe hospitality industry is composed of two factors.They are accommodation and sustenance.Accommodation is one of the important sector of the hospitality industry.Millions of tourists come to London every year.So thousands of rooms are necessary to accommodate such tourists.Therefore, it is price worthy to invest in the accommodation sector.Moreover, the 2010 olympics is also coming nearer which means large number of tourists will be coming to this place.As a result they need to build more hotels for the tourists.So the business people can invest in this sector which would be more fruitful.On the other hand there are various contemporary issues facing the accommodation sector.We need to address the operational and managerial issues as soon as possible for the smooth functioning of the organisation.