Developing Virgin Coconut Oil-Based Products

One of the definitions of saturatedal in the Merriam-Webster pocket vocabulary is fresh, unsp rock inunct colour coloured especially non altered by human activity. saturated cocoa palm oil (VCO or VCNO) is produced from fresh cocoa palm meat meat meat (non-copra). This does non pass through RBD processes. It is produced without the use of chemical and heat and does not run off aflatoxin/PAHs. It retains its vitamin content, especially Vitamin E, an antioxidant, after undergoing the natural process of producing the pure coco palm oil. It is abundant in lauric social disease, an acid naturally found in m others milk that helps develop and strengthen the immune arrangement of innovativeborn babies.It contains ordinary chain fatty acids that is good digested by the body and converted to energy. The virgin cocoa palm oil is a truly unrefined coco lump oil made from organic coconuts. Testing d unrivalled in independent laboratories reveals a 50% 53% content of lau ric acid. No chemical or high-heat preaching is used, and this oil contains no trans fatty acids. The virgin coconut oil has been extracted in an old-fashioned traditional method that has been used for hundreds of years. The coconut trees where the coconuts atomic number 18 seminal fluidd by producers atomic number 18 certified organic according to strict USDA standards.This top-quality virgin coconut oil has a long shelf flavour due to coconut oils natural anti-oxidant properties. It has the longest shelf life of whatever plant oil (Tropical Traditions vestal Coconut anele, 2005). This crossroad is popular in tropical countries. However, selling of complete(a) Coconut Oil is still not hearty-established in the United States and Europe.Marketing DescriptionVCO plunder provide instant energy to the body. tally to experts the medium chain (C8 C12) fats in VCO is similar to the fats in causes milk, that slacken offs babies immunity from diseases. The medium chain fatt y acids eat antiviral, antimicrobial, antifungal and antiprotozoal properties. It was found out that the just about potent is the lauric acid (C12) and its monoglyceride form monolaurin universe mentioned as the most potent against lipid coated microorganisms which ar not normally cured by ordinary antibiotics.Among the vegetable oils traded in the world, coconut oil is the richest source of medium-chain fatty acids (64%) and lauric acid (48-53%). The numerous health benefits of coconut oil are finally again reaching the mainstream. These benefits are cut risk of heart disease, promoting cant loss when and if needed, supporting immune system health, reducing your risk of cancer and degenerative diseases, supporting a levelheaded metabolism, providing an immediate energy source, helping to keep splutter healthy and sustain age- tie in damage, supporting the proper functioning of the thyroid gland, and preventing infections due to h strengthenful bacteria, viruses, yeasts an d other micro-organisms.These unique health benefits of coconut oil are directly related to its chemical structure, or more(prenominal) precisely, the length of its fatty acid chains. That is, coconut oil is comprised of medium-chain fatty acids (MCFAs), in addition called medium-chain triglycerides or MCTs. Coconut oil is geniuss richest source of these healthy MCFAs. By contrast, most common vegetable or rootage oils are comprised of long chain fatty acids (LCFAs), also known as long-chain triglycerides or LCTs.Objectives and IssuesPromoting VCO pass on be aimed at the three benefits of the intersectionwellness Benefits there are several reasons to explain why long-chain fatty acids are not as healthy as the MCFAs in coconut oil. For one, LCFAs are toilsome for the body to break down. They must be packaged with lipoproteins or common carrier proteins and require special enzymes for digestion. Also, LCFAs put more strain on the pancreas, the liver-colored and the entire dige stive system. These LCFAs are predominantly stored in the body as fat. (Thats why most people buy into the myth that fats are mechanically fattening). LCFAs can be deposited within arteries in lipid forms such(prenominal) as cholesterin. On the other hand, however, the MCFAs in coconut oil are healthier, be relieve oneself MCFAs are smaller.They permeate cell membranes easily, and do not require lipoproteins or special enzymes to be utilized lay outively by your body. MCFAs are easily digested, thus putting less strain the digestive system. This is especially outstanding for those of with digestive or metabolic problems. MCFAs are sent directly to your liver, where they are immediately converted into energy rather than being stored as fat. MCFAs in coconut oil can actually stimulate your bodys metabolism, leading to weight loss (Mercola, 2006).Social BenefitsA noteworthy social benefit of the virgin coconut oil is in positive impact of the virgin coconut oil in obesity. When virgi n coconut oil is used by people distress from obesity, immediate response of the body can be observed. The metabolism of the soulfulness who took in virgin coconut oil in their system is chronically inhibited by something that was easily alleviated by dilution or molecular(a) competition.Putting a tablespoonful of coconut oil on some strain during meals and half an hour later give result to normal breathing. The skin ferment pink and pulse may become normal. Over the near few months, the weight allow be slowly and consistently decreasing. eat more coconut oil lowered weight for some pounds. The anti-obesity effect of coconut oil is clear in the physical studies (Peat, 2004).Environmental BenefitsThere are a number of environmental benefits of virgin coconut oil. Farmers who attempted to use virgin coconut oil for fattening their animals found out that the virgin coconut oil made the animals healthy and active. The waste point of intersections excreted by these animals are not hazardous to the environment due to its organic and safe to the environment nature (Peat, 2004).An important thing to note in the production of the virgin coconut oil is that none of the products from this process are wasted. The ground outer shells of the coconut are used for matting and packing fresh plants and flowers. The fire coconut shells are burned for supply to supply heat for drying the meat. separate uses of the empty coconut shell is in cooking or heating for fuel for a variety of purpose. The exhausted meat as the waste product in the production of virgin coconut oil is often federal official to livestock as a nutrient rich meal (Jamaican funds Raw Handpressed Coconut Oil, 2006).Product ReviewA. Different Ways of label the ProductAlmost no product is perfect forever. And when the patent runs out, there is always someone who can grow it cheaper. But even before the patent ends, there will believably be those who attempt an end run on your process. Most prod uctive ingredient labels book continually refined their products to make them easier to use in manufacturing, or make them cheaper, or to perform better. This way, you will discover whatever opportunity to improve your product before someone else does. Ingredient Branding is a several(predicate) approach to building brand equity. This concept is a way to successfully introduce and market a radically brand-new product.The usual way existing markets name the coconut oil is thoroughgoing(a) Coconut Oil. But this product being proposed here will hand over the name Coconut Virgin Oil or CVO for short. The CVO will be applied for trade marking that makes the logo come out as CVOTM.Branding the product as such will eliminate the basic base that the product is of coconut virgin oil. This type of branding is called logo type branding. Marlboro didnt name themselves Cigarettes or Pepsi naming their compevery as SoftdrinksTM. CVOTM as a corporate ID will carry different types and form s of virgin coconut oil products. Each of these forms will father their own sub branding. For prototypeProduct for medicinal benefits will be branded CVOTM Medicinal.Product for beauty benefits will be branded CVOTM Beauty.Product for culinary benefits will be branded CVOTM Kitchen.Once the brands are decided and set, personalities will be chosen to partner these brands. A coconut tree will not be used to enkindle the product. A coconut tree may be developed as a mascot but personalities that can claim the benefits of the product will be more effective. These personalities will be chosen according to their credentials that are yummy and appealing to the target markets.B. Threat of SubstitutesThreats of substitutes are virgin chromatic oil, virgin pine oil, red palm oil, grapeseed oil, flaxseed oil and more others. Virgin olive oil is obtained only from the olive, the production of the olive tree, development exclusively mechanical or other physical means in conditions, par ticularly thermal conditions, which do not alter the oil in any way. It has not undergone any treatment other than washing, decanting, centrifuging and filtering.It excludes oils obtained by the use of solvents or re-esterification methods, and those mixed with oils from other sources. It can be qualified as a natural product, and virgin olive oil can have a designation of origin when it meets the specific characteristics associated with a particular region. Virgin olive oils can have the following designations and classifications depending on their organoleptic (taste and aroma) and analytic characteristics. Tthe degree of sour refers to the proportion of free fatty acids, not to the taste (Olive Oils Definition, 2006).Virgin pine nut oil (VPO) is the first and only natural and effective appetite appetite suppressant currently known to man. When ingested either in its pure form or as part of delicious foods this tasty oil stimulates the abundant run through of cholecystokinin ( CCK). CCK is a substance naturally produced in the duodenum in the presence of fats and proteins. When delivered to the brain, it tells us to stop eating, thereby reducing the bar of food we consume, as well as our overall intake of calories (Organic Oils, Butters, and Nut Butters, 2006).Red Palm Oil is produced from the fruit of the oil palm, Elaeis guineensis. It is a vegetable oil, not from an animal or dairy product and therefore does not contain any cholesterol (Organic Oils, Butters, and Nut Butters, 2006).Grapeseed Oils Infused with all-natural, fresh herbs, our Salute Sante Infused Grapeseed Oils shine with delicious flavor and have a light texture and mouthfeel. A tasty substitute for butter, oleomargarine and other saturated fats, use these oils as a delicious disposition for bread, drizzle over salads and fresh vegetables, or use as a liquid spice in your favorite recipes (Organic Oils, Butters, and Nut Butters, 2006).flaxseed oil contains linoleic acid, an requisite fatty acid needed for survival (Thompson, et al., 1996). According to the authors, unlike most oils, it also contains significant amounts of some other essential fatty acid, alpha linolenic acid (ALA). They further mentioned that the effect of ALA as an isolated substance, and of flaxseed oil on the risk of cancer in humans body unclear, with most animal and test tube studies suggesting protection, and some preliminary human trials suggesting cause for concern.They have stressed, however, that it is premature to suggest that ALA and flaxseed oil will either cause or protect against human cancer at this time (Thompson, et al., 1996). Flaxseed oil is not suitable for cooking and should be stored in an opaque, air-tight container in the refrigerator or freezer. If the oil has a noticeable olfactory property it is probably rancid and should be discarded (Flaxseed and Flaxseed Oil. Health Notes, 2006).C. warlike RivalryDespite the numerous organic oils that are accessible in the ma rket, competitive contention is existing in the market. Since the introduction of the virgin coconut oil in the market, there is an observed potential and competitiveness of the virgin coconut oil in the international market (Virgin Coconut Oil, 2006).D. Product UniquenessCVO is a the brand that values and sells integration. The integration of all three benefits of the coconut virgin oil will spell originality of this product. Many sellers of virgin oil are in the market but all their existing brand marketing remains like the back yard type. CVO will be striking because it will project a global brand bringing all the benefits of CVO that can be accessed by different local and inter-nation markets, single consumers or wad buyers that use the CVO in their businesses.The vision of CVO is to project a global brand that gain grounds the coconut and its organic benefits to human kind.Marketers should understand that when global brands are desirable, it is not simply because they are gl obal, but rather because their globalness implies other traits, such as quality and p counterweightige. Theres a certain cachet of quality that comes with being available around the world, but its not automatic, says third co-author, Dana L. Alden, a professor of marketing at the University of Hawaii. The brands that run apart to be successful around the world tend to be of higher quality and are agitated as such (The Global-Brand Advantage, arising 2003).Action ProgramThe mission of the product is to earn from promoting a healthy life-style using the coconut virgin oil. The goals of the product is to sell through distributors and retail outlets the many forms of CVO packed in a variety of ways suited for different uses. Thus, CVO will be promoted as a product beneficial to the body, lifestyle and environment. Promotion will be focused on the internet, health stores and grocery store stores. Three promotional strategies are explained below.The plan will use personalities to p romote the product. Using this strategy is still a cut above the rest using personal testimonies from man on the streets. The product must beat people from different fields to help promote it. A deemed scientist will be found to endorse its chemical stability and safety. A superintendent star will promote its beautifying effects. A known woman mother advocate will be helpful in promoting its cooking and lifestyle benefits.2. Another plan for promotion will include giving away trial s ampereles for free. Each time they buy a certain amount of product, the clients will be awarded a free pack that they can appoint to their friends who would like to try. Advocates who believe in the product can easily promote it. Giving them resources to help their own little promotion will have good future effects.3. A good promotional activity is publicizing in the various media such as newspapers, television, radio, and other events. The advertising arm must maximize events that center on altern ative lifestyle and venues that promote environmental consciousness. Sponsorships in cash or in kind is also a good way to help promote the product. Users who can give the advertising arm information that can lead towards the promotion of the product in their communities will be awarded free products.Proposed Budget$ 50,000 Product maturation and Importation of processed virgin coconut oil$ 30,000 Advertising be$ 20,000 Miscellaneous (Salaries, Incidentals)$100,000 TotalProfits will be earned through proper focal point of sourcing of raw materials. Processed and bottled can be bought at an average of $ 3.00 per euchre ml. Prevailing retail price without shipping costs is $17.00 per 500 ml on the average. Retail is more than five times the cost which makes it executable for product development.ControlThree scenarios are seen as the CVO product penetrates a market. One, it is well accepted. Two, CVO is chiefly rejected. Three, CVO becomes unnoticed.The first scenario is favo rable. Promotions and marketing goes into the market, information is heard, the product is sampled, and the consumers love it. This will image and sound easy but the challenge in this scenario is how to make these CVO goers and users become advocates. A bigger challenge is how to sustain the quality of the product they liked. There will be times when a consumer who easily accepts a new product has also the tendency to easily change his mind when another product comes along. These consumers will always try something new and thereby one can describe their product loyalty at a minimum. devising these consumers loyal is the job of the company.Works CitedJamaican Gold Raw Handpressed Coconut Oil. 29 Nov. 2006. operating theatre The Essential Oil Company. http//www.essentialoil.com/Jamaican%20Gold.html.Mercola, Joseph. Pure Virgin Coconut Oil The Healthy Fat That Ignites Weight Loss, Banishes Infection, And Heads Off Heart Disease (Among Other Things ). 29 Nov. 2006. BBB Online. http// www.mercola.com/products/coconut_oil.htm.Olive Oils Definition. 29 Nov. 2006. Greenbrae The Olive Oil Source. http//www.oliveoilsource.com/definitions.htm.Organic Oils, Butters, and Nut Butters. 29 Nov. 2006. alone Things Coconut. http//www.smartsupply.us/oil-butter.htmPeat, Raymond. Coconut Oil. Virgin Coconut Oil Testimonials, 2004. 29 Nov. 2006. Conuq, Inc. http//www.conuq.com/peat-art1.htmlThe Global-Brand Advantage. MIT-Sloan Management Review, skip over 2003. 29 Nov. 2006. MIT-SMR. http//sloanreview.mit.edu/smr/issue/2003/spring/1g/Thompson, L.U., Rickard, S.E., Orcheson, L.J. and. Seidl, M.M. Flaxseed and its Lignan and Oil Components Reduce mammary Tumor Growth at a Late Stage of Carcinogenesis. Carcinogenesis, (1996)1713736.Tropical Traditions Virgin coconut Oil. Holistic Beauty, 2005. 29 Nov. 2006. Natural Solutions-Holistic Beauty, Body & Bath. http//www.holisticbeauty.net/index.asp?PageAction=VIEWPROD&ProdID=280.Virgin Coconut Oil Set to Enter U.S. Market. 29 Nov . 2006. Alternative Medicine. silk hat Health Options. http//besthealthoptions.com/alternative-medicine/2006/06/05/virgin-coconut-oil-set-to-enter-us-market/