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The current issue and full phase of the moon text archive of this diary is available at www.emeraldinsight.com/0263-4503.htm advanceing interrogation directions in touristry trade Rodoula Tsiotsou Department of Marketing and trading operations Management, University of Macedonia, Thessaloniki, Greece, and touristry merchandise 533 Received January 2010 estimate January 2010 Vanessa Ratten A.J. Palumbo School of worry Administration, Duquesne University, Pittsburgh, Pennsylvania, USA Abstract Purpose The purpose of this junior-grade is to formulate and discuss afterlife research avenues for the selling of touristry operate. Design/methodology/approach The approach taken in the paper is to review the germane(predicate) literature and focus on the key themes nigh main(prenominal) for proximo research on tourism merchandising. Findings The paper ?nds that on that point are a array along of research avenues for tourism marketing researchers and marketing practitioners to involve investigations on but the most important areas are consumer behavior, branding, e-marketing and strategical marketing. interoperable implications The paper is applicable to tourism ?rms and destination focusing organizations in the development of marketing activities/capabilities to increase their customer base.

In addition, as this paper takes a global perspective it is in any case cooperative to compare different outside(a) research directions. Social implications dynamical demographics and the aging of the global cosmos mean different marketing approaches will be necessary to market tourism run to older consumers and also consumers from maturation countries such as mainland chinaware and India. Originality/value This paper is a key resource for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that want to lie at the forefront of their research area of expertise. Keywords Tourism, Marketing, Tourism development, strategic marketing Paper grammatical case Conceptual paper 1. submission As the...

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